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Manual de Escritura Online

Manual de Escritura Online

          
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International Edition


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About the Book

En este libro le enseñaré los principios básicos de la escritura adecuada para la web con el objetivo de mejorar inmediatamente la calidad de sus artículos, posts y contenidos publicados en línea. El objetivo de este curso es proporcionarle una "caja de herramientas" para tenerla a mano cuando, por placer o por trabajo, tenga que poner las manos en el teclado y escribir.Cuando hayas aprendido la estructura intuitiva de "bloques", tus artículos tendrán una lógica interna perfecta, se "escribirán solos" y ahorrarás mucho tiempo porque te será imposible salirte del tema.¿Se te acaban las ideas? No te preocupes. El curso incluye muchos consejos y técnicas para generar ideas creativas a partir de un solo tema.¡También se incluye una lección sobre SEO Copywriting que le permitirá tener en cuenta los detalles más "técnicos" para que su artículo sea correctamente "digerido" por Google!Además, te enseñaré las reglas de oro que nunca debes olvidar a la hora de escribir, cómo elegir el estilo narrativo adecuado para tu público y cómo optimizar el que quizá sea el elemento más importante de un texto en línea: el título.Un curso dedicado a los recién llegados (y no sólo) a la escritura online: gestores de redes sociales, escritores y todos aquellos que quieran ampliar sus conocimientos en el campo de la escritura web (incluso sin conocimientos previos).Índice de temasLos retos de la escritura en línea-- Umbral de atención-- La palabra clave es distracción-- Caníbales buscando información-- Los usuarios están acostumbrados a la inmediatez-- Respuestas rápidas, pertinentes y concisas-- Factor de pantalla-- Lectura exploratoria-- Ganchos conceptuales y visuales-- Interactividad-- Brevedad-- ResumiendoRedacción SEO-- Cómo funciona un motor de búsqueda-- Arañas virtuales-- Soluciones pertinentes-- Un entorno competitivo-- Optimización del html-- ResumiendoPalabras clave-- Cabeza corta y cola larga-- Relleno de palabras claveEl esquema y la fase de pre-escritura-- Pensar, escribir y corregir-- Fase de diseño del artículo-- ¿Cómo elaboro un esquema?-- 6 El primer borrador del textoEmpezar a escribir-- Escritura libre-- Revisión-- Un error fatalLa fase de reescritura-- Cerebro hervido-- Ajuste fino-- Establecer límitesEl objetivo declarado de su artículo-- Informar, educar, entretener-- Horizontes de expectativa-- Formato periodísticoEncontrar la inspiración con el análisis SWOT-- En busca de inspiración-- El editor nos asigna un tema: ¿cómo desarrollarlo?Brainstorming: la "tormenta de ideas"-- Metodologías creativas--¿Cómo he hecho la lluvia de ideas en el aula?-- Un primer nivel de conciencia-- Un nivel de conciencia más profundo-- Encontrar el sentidoMapas mentales-- Cómo hacer un mapa mentalLa estructura BLOT-- Informar con la pirámide invertidaLa estructura BLOB-- Estructura piramidal regularEstructura de BLIM-- La estructura de sándwichEl tono de voz-- El lector de referencia-- Aberraciones comunicativasEl don de la síntesis-- Miedo al vacío-- Unidades de medidaListas numeradas y con viñetas-- Despertar la atención visual-- El poder de las clasificacionesPuntuación y formato-- Sustituir la coma por un punto-- Anclajes visuales-- Formato-- HipervínculosCuestiones de estilo-- Trabajando en los títulos-- Ser útil-- Dirigirse a las emociones-- Formas interrogativas-- Lo que hay que hacer y lo que no hay que hacer-- El poder de los números-- Inspirar al público-- Apalancamiento del miedo-- La palanca de la empatía-- Mostrando el caminoConclusiones


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Product Details
  • ISBN-13: 9798708507051
  • Publisher: Amazon Digital Services LLC - KDP Print US
  • Publisher Imprint: Independently Published
  • Height: 216 mm
  • No of Pages: 76
  • Spine Width: 4 mm
  • Width: 140 mm
  • ISBN-10: 8708507058
  • Publisher Date: 12 Feb 2021
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Weight: 100 gr


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