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Managing Retailing: With Updated Content and New Case Studies

Managing Retailing: With Updated Content and New Case Studies

          
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About the Book

The third edition of Managing Retailing is a comprehensive textbook designed to meet the needs of postgraduate management students specializing in marketing. Based on original research, it provides an in-depth coverage of retailing theory and explains the key concepts through numerous illustrations, examples, exhibits, tables, figures and cases.he text provides a detailed understanding of the current retail scenario in India and other developing countries in Asia as well as other continents. It goes on to explore shoppers behaviours and the phenomenon of shopping, retail store formats, online retailing, store location, category management and supply chain management. Finally, it describes retail buying, store layout and design, retail marketing, point of purchase communication, pricing strategies and policies, store loyalty and technology in retailing.ith its comprehensive coverage, approach and real-life case studies, this book would also be useful for professionals in managing day-to-day retail operations.ew to this Editionxtensively revised text and up-to-date data ew chapter on Online Retailing with an overview of the growing online retail industryeal-life cases on Bigbasket.com, Samsung Electronics in India and Hippo on Twitterew sections such as foreign direct investment (FDI), private label brands, third party logistics/warehousing, social media marketing and new in-store technologies and retailing through mobilenline Resource Centre: the following resources are available to support the faculty and students using this text:or Facultyints to Concept Review QuestionsowerPoint Slideseaching Notesultiple Choice Questionsdditional Readingsor Studentsdditional Readingsable of Contents. The Domain of Retailing . Indian Retail Industry . Retailing in Other Countries . Understanding Shopping and Shoppers . Delivering Value through . Online Retailing


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Product Details
  • ISBN-13: 9780199488827
  • Publisher: Oxford University Press
  • Binding: Paperback
  • Height: 46.999906 mm
  • No of Pages: 584
  • ISBN-10: 0199488827
  • Publisher Date: 01 Jun 2018
  • Edition: Third
  • Language: English
  • Width: 253.999492 mm

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