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Managerial Economics: An Integrative Approach

Managerial Economics: An Integrative Approach

          
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About the Book

The economic concepts presented in market-leading Managerial Economics: An Integrative Approach show you how to use common sense to understand business and solve managerial problems. This innovative text helps you sharpen your economic intuition--an invaluable skill that helps you, as a future manager, decide which products to produce, costs to consider, and prices to charge, as well as the best hiring policy and the most effective style of organization. With its unique integrative approach, the text demonstrates that important business decisions are interdisciplinary, illustrating how different functions work together.

Table of Contents:
* Part I: OVERVIEW OF MANAGERIAL ECONOMICS 1. Nature and Scope of Managerial Economics 2. Economic Optimization 3. Demand and Supply * Part II: DEMAND ANALYSIS AND ESTIMATION 4. Demand Analysis 5. Demand Estimation 6. Forecasting * Part III: PRODUCTION AND COMPETITIVE MARKETS 7. Production Analysis and Compensation Policy 8. Cost Analysis and Estimation 9. Linear Programming 10. Competitive Markets 11. Performance and Strategy in Competitive Markets * Part IV: IMPERFECT COMPETITION 12. Monopoly and Monopsony 13. Monopolistic Competition and Oligopoly 14. Game Theory and Competitive Strategy 15. Pricing Practices * Part V: LONG-TERM INVESTMENT DECISIONS 16. Risk Analysis 17. Capital Budgeting 18. Organization Structure and Corporate Governance 19. Government in the Market Economy * Appendix A: Statistical Tables * Appendix B: Case Study * Appendix C: Selected References


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Product Details
  • ISBN-13: 9788131509784
  • Publisher: South Western
  • Publisher Imprint: South Western
  • Edition: 01
  • No of Pages: 726
  • ISBN-10: 8131509788
  • Publisher Date: 2010
  • Binding: Paperback
  • Language: English

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