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Managerial Economics : A Problem Solving Approach

Managerial Economics : A Problem Solving Approach

          
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About the Book

"This breakthrough text shows MBA?s how to use economics to solve business problems. Succinct, faced paced, and challenging,students should be able to read the book from cover to cover and come away with a good understanding of how to diagnose business problems, and then fix them. With a lively, interactive approach, MANAGERIAL ECONOMICS focuses on the kinds of decisions managers face on a daily bases, making it an excellent resource for students pursuing business ?rather than academic ? careers."

Table of Contents:
* Section I: Problem Solving and Decision Making 1. Introduction: What This Book is About 2. The One Lesson of Business 3. Benefits, Costs, and Decisions 4. Extent (How Much) Decisions 5. Investment Decisions: Look Ahead and Reason Back * Section II: Pricing, Costs, and Profits 6. Simple Pricing 7. Economies of Scale and Scope 8. Forecasting Industry Changes 9. How to Keep Profit from Eroding * Section III: Pricing for Greater Profit 10. More Realistic and Complex Pricing 11. Direct Price Discrimination 12. Indirect Price Discrimination * Section IV: Strategic Decision Making 13. Strategic Games 14. Bargaining Section V: Uncertainty 15. Making Decisions With Uncertainty 16. The Problem of Adverse Selection 17. The Problem of Moral Hazard * Section VI: Organizational Design 18. Getting Employees to Work in the Best Interests of the Firm 19. Getting Divisions to Work in the BestInterests of The Firm 20. Managing Vertical Relationships * Section VII: Wrapping Up 21. You Be The Consultant Epilog: Those Who Cannot Do, Teach


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Product Details
  • ISBN-13: 9788131503041
  • Publisher: South Western
  • Publisher Imprint: South Western
  • Edition: 01
  • No of Pages: 300
  • ISBN-10: 8131503046
  • Publisher Date: 2007
  • Binding: Paperback
  • Language: English

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