For courses in managerial economics, this textbook, now in its third edition, is specifically designed for the students of management, commerce and economics to provide them with a thorough understanding of economic concepts and methodologies and the economic environment influencing managerial decisions.
The book first lays a sound theoretical foundation of basic concepts, defi-nitions, and methodologies of economics, being an essential prerequisite for students to understand the theory of managerial economics. All the basic principles are introduced with mathematical complexity kept to minimum—essentials of applied mathematics needed for comprehending the under-lying ideas of models and theories of economics are covered.
The book then moves on to systematically enumerates the various tools of analysis such as demand analysis, cost analysis, elasticity of demand, production analysis and price theory, and highlights their importance in managerial decision making through the concept-example format, wherein a concept discussed is immediately followed by a practical situation so that the reader can understand its application. The end-of-chapter questions reinforce a deeper understanding of the concepts introduced in the text.
An exclusive chapter on linear programming emphasizes the importance of this mathematical tool in finding optimal business solutions. The book concludes with an exhaustive introduction to macroeconomics, analyzing in depth the concepts of inflation, income, savings and investments, and growth and employment in Indian context.
New to the Third Edition
- Revised and expanded coverage of evolution of economic thought, and basic economic terms.
- An enriched inclusion of demand forecasting techniques, and the Cobb-Douglas production function.
- An extensive illustration of the commonly used pricing methods and market power.
- Value addition to the existing list of case studies to enhance students’ understanding of the theoretical concepts.
About the AuthorYogesh Maheshwari, Ph.D. (Management); M.B.A. (Finance), is Professor of Finance with the Indian Institute of Management Indore. He has more than seventeen years of experience in academics and financial services industry. A Life Member of the All India Management Association and the Indian Society for Training and Development, Dr. Maheshwari has published research papers in national and international journals and has also authored the well-established book, Managerial Economics (published by PHI Learning). His core teaching and research areas are financial management, managerial economics, financial systems, security analysis and investment management.Ph.D., is Professor of Finance with the Indian Institute of Management Indore. He has more than twenty years of experience in academics and financial services industry. A Life Member of the All India Management Association and the Indian Society for Training and Development, Prof. Maheshwari has published research papers in national and international journals. His core teaching and research areas belong to managerial economics, financial management, financial system, security analysis and investment management.
