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Managerial Economics

Managerial Economics

          
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About the Book

Planned as a textbook on the subject, this book covers the syllabi presented at various Universities and Institutes in the papers entitled Managerial Economics or Business Economics. In presenting the subject matter, the authors have everywhere drawn from Indian examples, used simple language, narrated through analytic style, using central, side and running headings, utilised latest books on the subject and given, at the end of each chapter, questions for exercise actually asked at university examinations. Thus, no stones have been left unturned to make it an ideal book needed on the desk of every serious student of the subject.

Table of Contents:
1. Managerial Economics : Meaning, Nature, Scope and Importance 2. Relationship with Other Sciences 3. The Managerial Economist 4. Fundamental Principles, Concepts or Tools 5. Organisational Goals of Business Firm 6. Concepts of Certainty, Risk and Uncertainty 7. Demand : Essentials and Determinants 8. Demand Distinctions 9. Demand Analysis 10. Law of Demand 11. Elasticity of Demand 12. Supply : Law and Elasticity 13. Demand Forecasting 14. Sales Forecasting 15. Production and Cost Analysis 16. Cost-Output Relationship 17. Pricing Decisions 18. Pricing and Output Decisions Under Competition 19. Monopolistic Competition 20. Oligopoly, Duopoly, Monopsony and Price Leadership 21. Pricing Policies and Strategies 22. Statutory Price Fixation in India 23. Product-Line Pricing 24. Price Discounts and Differentials 25. Price Forecasting 26. Nature of Profit 27. Measuring Accounting Profit 28. Profit Planning and Profit Forecasting 29. Capital Budgeting 30. Capital Management 31. Debt-Equity Ratio 32. Cost of Capital, Investment Decisions and Project Planning 33. Term Finance 34. Production Function 35. Laws of Return and Returns to Scale


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Product Details
  • ISBN-13: 9788171567607
  • Publisher: Atlantic
  • Publisher Imprint: Atlantic
  • Language: English
  • ISBN-10: 8171567606
  • Publisher Date: 1998
  • Binding: Hardcover
  • No of Pages: 490

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