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Management Von Joint Ventures: Fallbeispiele Aus Europa, Usa, China Und Japan

Management Von Joint Ventures: Fallbeispiele Aus Europa, Usa, China Und Japan

          
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About the Book

Joint Ventures mit Partnern aus Ubersee gewinnen aufgrund des wach- senden Protektionismus und der raschen Entwicklung neuer Technolo- gien fUr die Unternehmensstrategie zunehmende Bedeutung. Sollte ein Unternehmen das Joint Venture zum Bestandteil seiner inter- nationalen Expansion machen? Wenn ja, wie ist dann bei seiner Grtin- dung und in seinem Management vorzugehen? Damit Manager eine Hil- festellung bei der Klarung dieser Fragen erhalten, habe ich sowohl die Ftihrungskriifte der Muttergesellschaften Dutzender Joint Ventures in- terviewt als auch die Verantwortlichen vor Ort. Die Interviews wurden in den Vereinigten Staaten, Japan, China, Europa und Kanada durchge- fUhrt. Ftir alle, die mit diesen Fragen befaBt sind, ist dies das erste Buch, das sich dem Thema mit praktischen Fallbeispielen niihert. Die angesprochenen Ftihrungskriifte haben ihre Erfahrungen - gute wie schlechte - erliiutert und anschaulich geschildert, wie sie zu ihren Ent- scheidungen gelangt sind, wie sie die Gemeinschaftsunternehmen ge- plant haben und wie sie diese heute fUhren. Sie haben sich zur Auswahl des oder der Partner und auch zu dem Fall geiiuBert, wenn eine Regie- rung als Partner auf tritt, und sie haben tiber Verhandlungen, Vertriige, Warenzeichenschutz sowie Wiihrungsprobleme gesprochen. Sie gaben Ausktinfte tiber die tiiglichen betrieblichen Fragen wie Unternehmens- fUhrung, Einstellung und Ausbildung der einheimischen Arbeitskriifte, tiber Lohne und Leistungsanreize, Moglichkeiten der Materialbeschaf- fung und die durch schlechte Infrastrukturen aufgeworfenen Probleme.


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Product Details
  • ISBN-13: 9783409191296
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Edition: Softcover Reprint of the Origi ed.
  • Language: German
  • Returnable: N
  • Spine Width: 17 mm
  • Weight: 362 gr
  • ISBN-10: 3409191291
  • Publisher Date: 01 Jan 1990
  • Binding: Paperback
  • Height: 216 mm
  • No of Pages: 308
  • Series Title: German
  • Sub Title: Fallbeispiele Aus Europa, Usa, China Und Japan
  • Width: 140 mm


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