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Management Von Dienstleistungsunternehmen: Erfolgreiche Strategien in Einem Wachstumsmarkt

Management Von Dienstleistungsunternehmen: Erfolgreiche Strategien in Einem Wachstumsmarkt

          
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About the Book

Dieses Buch handelt von den Dingen, die der erfolgreiche Manager im Dienstleistungs- gewerbe weiB und tut. Es handelt von einem Konzept, das ich als "Strategische Dienst- leistungsvision" bezeichnet habe - einem logisch aufgebauten Plan fUr den Aufbau neuer Unternehmen und die praktische Umsetzung von unternehmerischen Ideen. Und nicht zuletzt geht es auch urn das sich stiindig wandelnde Umfeld, in dem die Ftihrungskraft im Betrieb agiert. Parallel zum Aufwartstrend, den der Dienstleistungssektor zu verzeichnen hat, steigt auch die Zahl der Ftihrungskriifte in diesem Bereich in allen Industrieliindern der Welt und ist inzwischen sogar groBer als in der gtiterverarbeitenden Industrie. Daher beschaf- tigt sich dieses Buch in einem gewissen Sinne auch mit den Dingen, die jeder Manager von den erfolgreichsten Praktikern im wachstumsintensivsten Wirtschaftszweig der Welt - der Dienstleistungsindustrie - lernen kann. 1 In einer bahnbrechenden wissenschaftlichen Arbeit beschrieb Colin Clark den Ubergang einer Volkswirtschaft von der vorindustriellen tiber die industrielle zur postindustrieHen Phase. Er unterteilte die wirtschaftlichen Aktivitaten in drei Sektoren: den Primiirsektor (Landwirtschaft), den Sekundiirsektor (Industrie) und den Tertiiirsektor (Dienstleistun- gen). Inzwischen ist es so, daB der Tertiiirsektor alle Wirtschaftsaktivitaten abdeckt, die nicht von den anderen beiden Teilbereichen vereinnahmt werden. Und die Erben von Clarks Gedankengut haben es mit einer ganzen Ftille von hOchst unterschiedlichen Spar- ten zu tun, die sich vom Bereich der gtiterverarbeitenden Industrie zum Teil nur graduell abheben.


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Product Details
  • ISBN-13: 9783322930132
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Edition: Softcover Reprint of the Origi ed.
  • Language: German
  • Returnable: Y
  • Spine Width: 12 mm
  • Weight: 367 gr
  • ISBN-10: 3322930130
  • Publisher Date: 02 Jul 2012
  • Binding: Paperback
  • Height: 244 mm
  • No of Pages: 214
  • Series Title: German
  • Sub Title: Erfolgreiche Strategien in Einem Wachstumsmarkt
  • Width: 170 mm


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