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Management Internationaler Geschaftstatigkeit

Management Internationaler Geschaftstatigkeit

          
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About the Book

Das fA1/4r Studierende an UniversitAten und Fachhochschulen konzipierte Lehrbuch beschAftigt sich im ersten Teil mit den Grundfragen des Internationalen Managements. Thematisiert werden einfA1/4hrend die grundsAtzlichen Entwicklungen und Strukturen der modernen Weltwirtschaft in die internationale Unternehmen eingebettet sind. Neben einem problemorientierten Aoeberblick A1/4ber elementare Internationalisierungstheorien der Unternehmen wird eine klare Aoebersicht A1/4ber die gAngigen strategischen Konzepte der Wettbewerbspolitik international orientierter Unternehmen gegeben. Dabei haben sich die Autoren darauf konzentriert, die Fragen der Entstehung von Wettbewerbsvorteilen, wie sie sich insbesonders im internationalen Management stellen, zu beantworten. Als konzeptioneller Abschluss des ersten Teils dieses Bandes werden die elementaren Entscheidungen, die mit der Konfiguration und Koordination grenzA1/4berschreitender WertschApfungsprozesse unmittelbar in Zusammenhang stehen diskutiert und mit den Fragen des Organisationsdesigns der internationalen Unternehmung verknA1/4pft. Im zweiten Teil des Buches werden Markteintrittsentscheidungen problem- und anwendungsorientiert diskutiert. Die Autoren orientieren sich in ihrer Darstellung an den praktischen Grundfragen der systematischen Markteintrittsentscheidungen. Im Detail werden die internationale Produkt-, Preis, Distributions- und Kommunikationspolitik und die notwendigen Routinen bei Markteintrittsentscheidungen dargestellt. In einem eigenen Abschnitt werden die alternativen Markteintrittsstrategien miteinander kritisch verglichen und die einzelnen Markteintrittsformen ausfA1/4hrlich beschrieben. Die Autoren haben jedes Kapitel mitausgewAhlten Fragen, die zur AoeberprA1/4fung des Wissens dienen abgerundet und mit praktischen Fallbeispielen abgeschlossen. Jedes Kapitel verfA1/4gt A1/4ber ein dokumentiertes Verzeichnis weiterfA1/4hrender Literatur. Das Buch ist insgesamt nicht nur fA1/4r Studierende interessant, sondern auch fA1/4r internationale Manager/innen, die ihre bisherige Praxis kritisch reflektieren und ihr Wissen A1/4ber die internationale GeschAftstAtigkeit aktualisieren wollen.


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Product Details
  • ISBN-13: 9783211835593
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Height: 250.95 mm
  • No of Pages: 228
  • Series Title: German
  • Weight: 412.77 gr
  • ISBN-10: 3211835598
  • Publisher Date: 08 Nov 2018
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 17.02 mm
  • Width: 165.1 mm


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