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Management Information System : Managing the Digital Firm

Management Information System : Managing the Digital Firm

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About the Book

Management Information Systems, 14e, is designed for readers who want an in-depth view of how business firms nowadays use information technologies and systems to achieve operational excellence, develop new products and services, improve decision making, and achieve competitive advantage. Learners will find here the most up-to-date and comprehensive coverage of information systems used by business firms today.

New to this Edition:
• Social, Mobile, Local: New e-commerce content in Chapter 10 describes how social tools, mobile technology, and location-based services are transforming marketing and advertising
• Big Data: Chapter 6 on Databases and Information Management updated to provide in-depth coverage of Big Data and new data management technologies
• Cloud Computing: Updated coverage of cloud computing in Chapter 5 (IT Infrastructure) with more detail on various types of cloud services, private and public clouds, hybrid clouds, and managing cloud services
• Social Business: Extensive coverage of social business, introduced in Chapter 2 and discussed across the text. Detailed discussions of enterprise (internal corporate) social networking as well as social networking in e-commerce
• Some More New Topics: Consumerization of IT and bring your own device (BYOD), location analytics, location-based services, building an e-commerce presence, mobile application development, mobile and native apps, expanded coverage of business analytics, including big data analytics, 3-D printing, etc., and much more
• Adapting to the Indian Scenario: India is fast emerging as a global IT hub and a number of organizations are implementing information systems either to enhance core competency or to gain competitive advantage. Keeping this in mind, one case in the Indian context has been added in every chapter. Some of the cases included are ‘Social Media Analytics in Indian Politics’, ‘Reliance Installing the 4G Project’, ‘Centralization of Operations at Tata Power’, and ‘One Organization, One Data, One Information: ONGC’s Global System’ among others.



About the Author

Kenneth C. Laudon, Professor (Information Systems), Stern School of Business, New York University Jane Price Laudon, Management Consultant (Information systems)



Table of Contents:
Part One Organizations, Management, and the Networked Enterprise Chapter 1 Information Systems in Global Business Today Chapter 2 Global E-Business and Collaboration Chapter 3 Information Systems, Organizations, and Strategy Chapter 4 Ethical and Social Issues in Information Systems Part Two Information Technology Infrastructure Chapter 5 IT Infrastructure and Emerging Technologies Chapter 6 Foundations of Business Intelligence: Databases and Information Management Chapter 7 Telecommunications, the Internet, and Wireless Technology Chapter 8 Securing Information Systems Part Three Key System Applications for the Digital Age Chapter 9 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications Chapter 10 E-Commerce: Digital Markets, Digital Goods Chapter 11 Managing Knowledge Chapter 12 Enhancing Decision Making Part Four Building and Managing Systems Chapter 13 Building Information Systems Chapter 14 Managing Projects Chapter 15 Managing Global Systems Glossary Indexes


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Product Details
  • ISBN-13: 9789332548909
  • Publisher: Pearson Education
  • Binding: Paperback
  • Language: English
  • ISBN-10: 9332548900
  • Publisher Date: March'2016
  • Edition: 14
  • No of Pages: 720

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