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Management im Unternehmen: Das Geschäftsmodell der Firma Campini

Management im Unternehmen: Das Geschäftsmodell der Firma Campini

          
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About the Book

Einsendeaufgabe aus dem Jahr 2020 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,7, SRH Hochschule Riedlingen, Sprache: Deutsch, Abstract: Aufgrund der aktuellen Lage ist es notwendig, dass Unternehmen ein Konzept entwickeln, dass ihnen hilft, sowohl intern als auch extern eine transparente Kommunikation zu gewährleisten und dass es ihnen ermöglicht, ihre Prozesse dementsprechend anzupassen: Ein Geschäftsmodell. Diese Arbeit beschäftigt sich mit einer Variante eines Geschäftsmodells und stellt den Bezug zur Praxis durch die Veranschaulichung an dem fiktiven Unternehmen "Campini" dar. Im ersten Teil wird erläutert, wie das Unternehmen aufgebaut ist, welchen Nutzen es hat und wie es Erträge erwirtschaftet. Im zweiten Teil wird dann betrachtet, welche Personengruppen es beachten sollte. Ein Unternehmen zu führen heißt, sich immer neuen Herausforderungen zu stellen. Dies zeigt sich nicht zuletzt darin, dass die Anforderungen, die an Unternehmen in der heutigen Zeit gestellt werden, immer höher werden und sich im Wandel der Gesellschaft immer wieder verändern oder weiterentwickeln. Völlig unterschiedliche Personengruppen erwarten ein bestimmtes Verhalten, eine bestimmte Linie, die das Unternehmen verfolgt, weil sie es aus ihrer Sicht für richtig halten. Dieses Phänomen bedeutet für viele Gründer und Gründerinnen im Alltag, dass sie jede ihrer Handlungen bedacht wählen müssen, da sie es am Ende sind, die die Verantwortung für den Erfolg des Unternehmens tragen. Und dieser wird - zumindest im Bereich gewinnorientierten Wirtschaftens - maßgeblich von externen Personen und anderen Organisationen beeinflusst. Allen voran die Kunden, die entscheiden, ob ein Unternehmen überhaupt eine Daseinsberechtigung hat oder ob es nur einen weiteren zum Scheitern verurteilten Versuch darstellt, sich neben bereits bestehenden und etablierten Konkurrenten zu behaupten.


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Product Details
  • ISBN-13: 9783346402660
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 30
  • Spine Width: 2 mm
  • Weight: 50 gr
  • ISBN-10: 3346402665
  • Publisher Date: 24 Mar 2021
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Das Geschäftsmodell der Firma Campini
  • Width: 148 mm


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