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Management - Fads and Fashions

Management - Fads and Fashions

          
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About the Book

Studienarbeit aus dem Jahr 2005 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,7, European Business School - Internationale Universität Schloß Reichartshausen Oestrich-Winkel, Veranstaltung: Seminar zur Unternehmensentwicklung, 31 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Die konstante Veränderung der Umweltbedingungen sowie die steigende Unsicherheit der Manager haben dazu geführt, dass Manager stets auf der Suche nach innovativen Problemlösungen sind. Die vermeintliche Lösung für ihre Probleme finden Manager in immer wieder neuen Managementtechniken, die ihnen von verschiedenen Akteuren nahe gelegt werden. Die Lebenszyklen dieser Techniken haben sich von durchschnitt-lich 14,8 Jahren in den fünfziger Jahren auf durchschnittlich 2,6 Jahre in den neunziger Jahren verkürzt. Die Fachliteratur geht daher so weit, diese Konzepte als "Managementmoden" zu bezeichnen. Ähnlich wie ästhetische Moden erleben sie einen Popularitätsschub, schaffen es jedoch nicht, fest in den Unternehmen verankert zu werden. Das Ziel dieser Arbeit ist es, Wissen über die Lebenszyklen von Managementmoden sowie die Rollen unterschiedlicher Akteure bei deren Gestaltung zusammenzutragen. Hierbei soll der Fokus besonders auf der Interdependenz der verschiedenen Akteure liegen. Des Weiteren soll diese Arbeit einen Beitrag zum Verständnis von Faktoren, die zum Erfolg von Managementmoden führen, leisten. Aufgrund der Fülle unterschiedlicher Definitionen wird in Kapitel zwei das Erfahrungsobjekt dieser Arbeit, Managementmoden, definiert. Als Grundlage für die späteren Betrachtungen wird auf die vier Phasen des Lebenszyklus von Managementmoden eingegangen. Anschließend werden in Kapitel drei die Rollen verschiedener Akteure in den unterschiedlichen Phasen des Lebenszyklus erläutert. Besonderer Fokus liegt hierbei auf Managementgurus, Book Professionals, Unternehmensberatungen und Business Schools. Das Zusammenspiel dieser Akteure bestimmt den Verlauf des


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Product Details
  • ISBN-13: 9783638817974
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 140 mm
  • ISBN-10: 3638817970
  • Publisher Date: 02 Oct 2007
  • Height: 216 mm
  • No of Pages: 28
  • Series Title: German
  • Weight: 45 gr


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