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Management der digitalen Unternehmenstransformation und Growth Hacking

Management der digitalen Unternehmenstransformation und Growth Hacking

          
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About the Book

Studienarbeit aus dem Jahr 2022 im Fachbereich BWL - Sonstiges, Note: 1,3, Hochschule Fulda, Veranstaltung: Digitale Wirtschaft, Sprache: Deutsch, Abstract: Die Digitalisierung findet nicht nur in Deutschland, sondern weltweit statt. Somit beeinflusst sie unterschiedliche Lebens- und oder Arbeitsbereiche wie beispielsweise die Geschäftsmodelle von Organisationen und Unternehmen. Infolgedessen hat die Digitalisierung einen erheblichen Einfluss auf die Wettbewerbsfähigkeit der Unternehmen sowie dessen Umgang mit dieser neuen Situation. Diese These wirft nunmehr die Frage auf, ob Organisationen oder Unternehmen, die sich der digitalen Unternehmenstransformation nicht stellen, eine höhere Wahrscheinlichkeit haben als solche zu scheitern. Diese Fragestellung und ihr Hintergrund sind häufig Teil von wirtschaftlichen Diskussionen, weshalb mich das Thema dieser Hausarbeit interessiert. Um einen Überblick zu gewinnen, beschäftigt sich zu Beginn der Arbeit der Student Noah Klövekorn mit der allgemeinen Bedeutung der Digitalisierung und der digitalen Unternehmenstransformation. Anschließend werden die typischen Werkzeuge, die zur Unternehmenstransformation beitragen, vorgestellt. Diese wurden wiederum in "Adaption von Technologie" und in "Anpassen an Technologie" unterteilt. Außerdem wird aufgezeigt, in welchen Bereichen eines Unternehmens diese Werkzeuge zum Einsatz kommen könnten. Ferner können Produkte mithilfe personenbezogener Daten in Zukunft besser verkauft werden. Als vorletzten Punkt werden die Chancen und Risiken, die die digitale Unternehmenstransformation mit sich bringt, als Vor- und Nachteile aufgezählt. Diese Erläuterungen sind erforderlich zum Verständnis der Ergebnisse. Das Fazit bringt die Ergebnisse der oben aufgeführten Punkte zusammen und bewertet diese.


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Product Details
  • ISBN-13: 9783346653543
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 20
  • Spine Width: 1 mm
  • Width: 148 mm
  • ISBN-10: 3346653544
  • Publisher Date: 12 Jul 2022
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 41 gr


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