Welcome to the world of management coaching. It's a $3 billion global business where the median rate for executive coaches is $500 an hour.
The news gets even better. You can be a management coach from wherever you are. I have worked with clients throughout North America, the UK, France, Switzerland, Germany, and Denmark. So can you. With technologies such as Zoom or Skype, your home office is your gateway to the world. Payments are made electronically, instantly, and easily.
Your business goals could be the same as mine: I work from where I want, with who I want, when I want, and how I want. Leaders want to get better. The competition for great executive positions is getting tighter. Those who have greater insight, knowledge, and information have an important edge over others in their industry.
To be sure, your clients want to hear about your experiences, your knowledge, your beliefs and get your advice. But the best way to serve them is to help them reach their own conclusions about how to excel as a top executive. You do this by asking really smart, thoughtful, insightful, and challenging questions. I will give you some of the most results oriented questions that I've used with my clients. But don't stop there. After your client answers your question, ask a probing follow up question. Encourage them to go even deeper.
Are you a business specialist? No problem. Your expertise in HR, technology, marketing, investor relations will serve to help specific clients see what's possible in their careers. Take me for example. I help clients who are smart, talented, and experienced but have a hard time communicating their ideas in certain business situations. That hurts their careers and the company's bottom line. I give them the communications tools they need and the confidence to succeed.
General business help is invaluable, too. You see the bigger picture and help your clients make the right moves. What about you? We tend to take for granted what we know. Don't make that assumption. Your knowledge, experience, success, and even your mistakes could prove to be a valuable resource for those that you serve.
Who are your potential clients? They could be individuals who know they need to get a leg up in order to get to the next step in their careers. You could get a portfolio of corporate clients who know that they have several members of their team who need your services. They may hire you on a monthly retainer basis.
