MAKE MORE MONEY WITH YOUR PRODUCT OR SERVICE is a step-by-step guide to making money from your products, services and any books or programs you develop based on them. Part I deals with getting started. It covers: - setting goals - building other income sources from your product or service - developing other products, services, and programs - conducting a workshop or seminar - putting on programs for local groups - contacting the local press and building your portfolio - contacting speakers bureaus and meeting planners - publishing in multiple formats and popular platforms. Part II deals with creating an online sales campaign. It covers: - using the squeeze page, sales page, and free gift approach - creating compelling content - getting paid with a payment platform - building traffic with text and video ads - installing WordPress on your squeeze page or website - using Instabuilder or other sitebuilders. Part III deals with using blogs, podcasts, audio books, and videos. Part IV deals with advertising, promotion, and the social media. The book was written by an author, Gini Graham Scott, Ph.D., who has published over 50 books with major publishers and over 40 books through her own company Changemakers Publishing. She has gained extensive media interest for her books, including appearances on Good Morning America, Oprah, Montel Williams, CNN, and hundreds of radio interviews. She has frequently been quoted by the media and has websites to promote her books at www.ginigrahamscott.com and www.changemakerspublishingandwriting.com. She has written the book to help other business people with the tools and techniques she has learned in marketing and promoting her own products, services, books, and workshops.
About the Author: Gini Graham Scott has published over 50 books with mainstream publishers, focusing on social trends, work and business relationships, and personal and professional development. Some of these books include Make More Money with Your Book; Want It, See It, Get It!; and Mind Power: Visualize Your Way to Success. She has gained extensive media interest for previous books, including appearances on Good Morning America, Oprah, Montel Williams, CNN, and hundreds of radio shows. She is often quoted by the media and has websites at www.ginigrahamscott.com and www.changemakerspublishingandwriting.com. She has about 45,000 listings in Google Search Results. She has been a regular Huffington Post blogger since December 2012 and has a Facebook page for her books and films at www.facebook.com/changemakerspublishing. She has written, produced, and sometimes directed over 60 short videos, which are featured on her Changemakers Productions website at www.changemakersproductions.com and on YouTube at www.youtube.com/changemakersprod. Her screenplays, mostly in the drama, crime, legal thriller, and sci-fi genres, include several dealing with changes in science, technology, business, and society, among them The New Child, New Identity, and Dead No More. These are in development with trailers, business plans, and interested directors and talent. She has a PhD in sociology from U.C. Berkeley and MAs in anthropology, pop culture and lifestyles, recreation and tourism, and organizational/consumer/audience behavior from Cal State, East Bay. She is getting an MA in communications in 2017. She is also the Creative Director of Publishers, Agents and Films (www.publishersagentsandfilms.com), a service which connects writers to publishers, agents, and the film industry. Her feature, SUICIDE PARTY #SAVE DAVE, which she wrote and executive produced, will be released by RSquaredFilms, in mid-2016. Details: www.suicidepartyfilm.com.