The Unknown Truth About High Converting Emails To Drive Real Sales

You probably receive dozens of emails each day. How do you decide which ones to read and which ones to ignore?

Let's compare two subject lines:

Your Marketing Sucks: Why You Need to Think Local

And

The Secrets of Good Email Marketing Are a Click Away

Which email will you click on and read through? Chances are that the first subject line is the one that has gotten you curious.

There's a simple reason why - it teases you, it's a little bit controversial but it also tells you exactly what the email is about.

This is precisely what stellar email copywriting aims to accomplish - be specific, be original and connect with the respective audience member on an emotional level.

In 2020, email marketing is one of the most powerful tools to reach the right crowd and increase conversions tremendously. However, you will have to know your audience persona and craft a niche email list that copywriting efforts are based on.

Just think about the benefits of email marketing done right:

• There are 3.9 billion email users across the globe - a massive audience for your message
• For every dollar spent on email marketing, you will get 38 dollars in return
• 49% of people want to receive emails from their favorite brands on a weekly basis
• The average email open rate across industries is 20.81% - a humongous figure in comparison to the effectiveness of other digital channels
• And most importantly - email list segmentation leads to 14.31% more open messages! Yes, you need email lists

All of this sounds great but how do you get started with email marketing and copywriting?

In Magnetic Words, you will discover:

• Why having a large generic audience sucks and why you should focus on small, segmented lists instead
• 5 strategies for the establishment of email lists that guarantee conversions
• Why people are tired of Hello Sir/Madam emails and would never read those through
• 6 ways to write killer email subject lines
• When to use controversial subject lines - being rude to your readers can sometimes work miraculously well!
• BuzzFeed openers to make readers stick through to the end
• Email copywriting dos and don'ts that should become the Holy Grail of your marketing efforts
• The one thing you should NEVER include in a marketing email
• Straightforward calls to action that will get people hitting the buy button in a matter of seconds

And much more!

This is not another theory book that pushes you in the deep end presuming you'll eventually learn how to swim.

This is a no nonsense step-by-step guide with hundreds of email copywriting examples that illustrate the best practices and the biggest mistakes.

As a bonus, you will also get extensive lists of sensory words, action verbs and killer phrases bound to have a foolproof toolbox for your first successful email marketing campaign.

With these golden knowledge nuggets even a local farmer shop can turn into a million dollar business.