How China economic strategymeasures consumer behavior Nowaday, global economic environment is changing rapidly. Some countries are attempting to apply macro and/or micro economic methods to assist themselves countries economiv development in order to raise consumer shopping desire or encourage or persuade their consumption behaviors. I shall indicate China how attempt to implement economic strategy to encourage consumers consumption in itself country.(1)On the online ( ecommerce) transaction market developmentOn the one hand, despite all the ups and downs, the overall theme over the last two decades has been market reform. The online market is one of the least regulated markets and maybe the most competitive in China. This is also a high-tech industry. So most of the companies value transparency and competitiveness in the marketplace. We are known in China as a company driven by mission, vision and value, and a company that aims to do good for the whole society. So, China government is encouraging any online (ecommerce) companies to apply internet high technological platform to attract young consumers to apply internet to buy any things in China consumption market. For example, typical internet company and Alibaba is quite a unique e-commerce company. Of course, in any e-commerce company of the future you have to have a social element. And also for any social networking platform, there is a certain level of e-commerce growing out of that platform. So I think both ecosystems are highly self-sufficient. Still, there are overlaps between the two ecosystems, but these two ecosystems are more or less growing independently.Do you really need to take Alibaba to Europe or, eventually, even the U.S. to continue achieving this growth pace?Alibaba is very interested in building an international trading platform that really benefits countries all over the world including Southeast Asia, India, Africa, in addition to Europe and the U.S. So our expansion is not primarily driven by growth but more by our mission. We have a new global trading system built on a new infrastructure of technology that will benefit tremendously enterprises all over the world. On the other hand, China government also encourage businessmen apply internet tool to carry on gathering more data on people and companies than most Western internet companies. It aims to let any companies can gather data and then analyze to find the most methods to win their competitors in China business market. In micro economy view, it can encourage competition in China business market, but it also increase business failure risk, when some low strategic businesses can not win their competitors in China business market.But that seems to be accepted in China? There is a similar standard in China and the U.S. We do pay attention to internet data privacy. We follow the same standards as Amazon and Google. People in China are also very sensitive about use of their private information. The usage of data is following the international standard of using information at the aggregate level, not selling or disclosing individual information at all.