Some consumption psychologists also show these avoidance behaviors can cause consumer individual shopping emotion. First, physical approach and avoidance, which can be related to store patronage intentions at a basic level. Exploratory approach and avoidance can be related to in-store search and exposure to a broad or narrow range of retail offerings. Second, Communication approach and avoidance can be related to interaction with sales personnel and floor staff. Third, performance and satisfaction approach and avoidance can be related to repeat shopping frequency as well as reinforcement of time and money expenditures in the store. In consumer psychological view point, pleasure or displeasure refers to the degree to which the consumer feels good, joyful, happy or satisfied in the situation. Then, another degree to which a consumer feels excited, stimulated, alert or active in the situation. Thus, if the consumer feels the shopping environment is comfortable, joyful, happy or satisfied. The shopping environment, it will have more chance to influence the consumer chooses shopping. Otherwise if, the consumer feels the shopping environment is excited, alert, stimulated or active. The shopping environment will have less chance to influence the consumer chooses shopping. It seems each consumer individual emotion will influence whose consumption behavior as well as store atmosphere environment has close relationship to influence each consumer individual emotion also. Thus, retailers need to concern how to design whose store environment, e.g. what kind of furniture color, style and size; how much area of the store. For example, the store area is either large or middle or small area to let many or small number of consumers to stay in the store at the same time. How to let consumers to enter or leave the store? For example, how to let consumers to feel to leave the store easily when the fire is happening in store, it can make the consumers feel more safe, so who will have more probable to stay in the store to consume. How to display whose products to let consumers feel to touch or see to find any products on the shelves more easily. Choosing what kind of music to let consumers to listen during who are staying to shopping in store, e.g. soft music or none any music ( quiet environment). These different store external feeling factors will influence each consumer individual emotion to feel more comfortable or uncomfortable feeling to decide to spend more long time or short time to stay in the store. Thus, it seems store atmosphere environment can influence consumer individual shopping behavior, so retailers can not neglect how to design store atmosphere environment to let whose customers feel more comfortable and safe to stay in stores.Hence, it seems that if any airline company which can design attractive service counter environment to let travellers feel the airline service counter comfortable and enjoyable. It will have possible to influence them to choose to buy any travel package service from the attractive airline atmosphere environment influence more easily. So, atmosphere environment has indirect factor to influence consumer to consume more easily.⦁How can airline counter servicer knowledge influence traveller consumption behavior?