Until very recently, the name Arnault Bernard was much unknown to many people as a billionaire not to talk of him as the richest man in the world. For a very long time, bill Gate was the world richest man. Today the case is different with house hold names like Jeff Bezos, Warren Buffett and very recently, Elon Musk who are all Americans with a slight disruption from the Mexican Carlos Slim who hindered the dominance for a notable period of time. For some years, at the beginning of this century, the richest Europeans were the Aldi founders Karl and Theo Albrecht of the budget supermarket. Although they made it to the top 10, they never claimed the number one spot.

It is easy to tell a lot of stories about societies by the kind of people that becomes rich in such societies. It is true that most of the world richest people today, made their money from technology or its related components. In the earlier centuries, most of the world's richest people made their money from industry related businesses and the oil boom. People like John D. Rockefeller made his fortune from kerosene and gasoline founding the Standard Oil about a century ago. He controlled over 90% of all the oil in the United States at his peak and became one of the richest people of his time.

Today, oil is still very available but it seems the world is gradually moving ahead of the dire need to totally depend on oil. Somehow, technology is competing forcefully to substitute the direct use of oil in so many ways. The invention of the solar and wind powered facilities and other technological advancements seems to threaten the continuous global high demands of fuel and by extension reduces its ability to produce the world's richest people. It is agreeable that before the pandemic in 2020, the oil industry was already struggling with a weakened global economy with a decrease in demand for oil energy and a lot of oil producers flooding the market with cheap fuel.

After the pandemic, the names seemed to have changed to include the richest man in Europe-Bernard Arnault. The French Tycoon and CEO of a fleet of luxury brands overtook all of them to become the world richest person. This feat by the Roubaix Champion left the whole world especially America asking the question: "Who?" It was a mystery for a man whose name most people have never heard especially in America before the news broke out all over the world as the world richest person who is worth over $180 billion.

Bernard Arnault is a man with many sides. He comes across as a wry. A focused man with thick graying hair and a bushy eyebrow, his usual offset with a boyish grin and blue-green eyes that seems to be always pale. Those eyes, notable for the hardest, largest and one of the blackest pupils in his class with a highly accented English who almost always would pronounce the "th" sound as an "f"; and seemed to pronounce the word "nothing" as "nofing". Arnault's delicate frame and a waxy boyish face with oversized eye brows have earned him the nickname "Tintin", after the Belgian cartoon character.

For those who have been with him in meetings, it is very common to see him clasp and unclasp his hands as if he was trying to wash them with an imaginary soap and water. To some others, they believe him to be the "foolish genius"; foolish because he runs a company that makes products that no one really needs. A genius because he runs the world's largest and by far most successful driver of luxury goods that makes several billions of dollars selling products to buyers who actually do not need their products. It is crazy that anybody would want to buy a pair of Dior oblique swim short in purple technical canvas for $1,500 but the truth is, owning a Gucci, Dior or Tiffany products is the greatest desire of some people.

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