About the Book
Unlock the secrets of sustainable Caribbean
tourism in Sun Lust to Sun Plus: Niche Tourism in the Caribbean, a comprehensive
overview of niche tourism development strategies that are restructuring the
paradisiacal destinations of the Caribbean. Discover how the small island
developing states (SIDS) of the Caribbean are redefining their approach to
tourism, moving from traditional mass tourism, the "Sun Lust" of the past, to a
more sustainable and diverse model, the "Sun Plus" of the present and future.
Through an exploration of existing and
potential tourism niches in the region, Accola Lewis-Cameron and Leslie-Ann
Jordan-Miller lead an impressive group of scholars who, through case studies
and analyses of various niche tourism products, highlight the unique
opportunities and challenges facing SIDS in the Caribbean and provide
recommendations for creating a more resilient and sustainable industry.
While each chapter in this edited volume offers
a unique perspective, they collectively provide a complete understanding of
niche tourism's role in bolstering and sustaining a vibrant and dynamic Caribbean
tourism offer. Explore the concept of music tourism in Trinidad and the role of
slow food in culinary tourism in the Caribbean. Dive into the challenges and
opportunities of cruise tourism in Cozumel and the promise of medical tourism
in the Cayman Islands. Uncover the potential of sustainable ecotourism in
Dominica as a post-COVID-19 recovery strategy, and uncover the potential of
educational tourism in Grenada as a socio-economic force.
The final chapters conclude with a clarion
call for further tourism diversification away from the Caribbean's traditional 3S product offering (sun,
sea and sand) and for the introduction of a scorecard
approach to ensure that the future of tourism in these tropical paradises is
robust and sustainable. From a reading of this collection, academics, students and
practitioners will gain invaluable insights and best practices that bridge the
gap between tourism management theory and its application.
