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Love Money. Crowdfunding in der Film- und Kreativwirtschaft

Love Money. Crowdfunding in der Film- und Kreativwirtschaft

          
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About the Book

Masterarbeit aus dem Jahr 2012 im Fachbereich BWL - Investition und Finanzierung, Note: 1,0, Fachhochschule Salzburg, Sprache: Deutsch, Abstract: Diese Arbeit befasst sich mit der Finanzierung von Film- und Kreativprojekten, insbesondere durch Crowdfunding, einer neuen internetbasierten Finanzierungsform. Der Fokus liegt dabei auf dem Filmbereich im deutschsprachigen, europäischen aber auch US-amerikanischen Raum. Im Laufe der Arbeit wird auch auf neue Filmverwertungsmechanismen eingegangen und wie sich diese mit dem Crowdfunding-Bereich verknüpfen lassen. Ziel der Arbeit ist es, zu eruieren welches Potential Crowdfunding- und ähnliche Finanzierungsmechanismen als Alternative zu traditionellen Finanzierungsmöglichkeiten in der Filmbranche haben und wie dieses Potential auch möglichst ohne Risiko und für einen maximalen finanziellen aber auch inhaltlichen Projekterfolg genutzt werden kann. Hierzu wird anfangs auf traditionelle Filmfinanzierungsmethoden sowie deren Vor- und Nachteile eingegangen. Danach folgt das Hauptkapitel Crowdfunding, das zur intensiven Auseinandersetzung mit allen relevanten Bereichen des Crowdfunding-Themas dient. Neben der Vermittlung von detaillierten Crowdfunding-Kenntnissen werden wichtige Bereiche wie Marketing und Gesetzgebung gestreift und zahlreiche Crowdfunding-Beispiele von erfolgreichen Filmproduktionen aufgezeigt. Im Anschluss wird auf das Thema der Filmverwertung eingegangen. Einerseits, weil sich, wie im Crowdfunding auch, hier durch die Weiterentwicklung des Internets enorme Möglichkeiten für die Filmbranche auftun und andererseits, weil es naheliegend ist, die Filmverwertung auf diesem Wege in Crowdfunding-Mechanismen zu integrieren. Während der gesamten Arbeit steht die Frage wie und in welchem Ausmaß neue Finanzierungs- und Verwertungsmethoden sinnvoll genutzt werden können im Vordergrund. Im Schlussteil der Arbeit widme ich mich der Zusammenführung der gewonnenen Erkenntnisse um meine Forschungsfrage beantworten zu können. Di


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Product Details
  • ISBN-13: 9783656456841
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 8 mm
  • Width: 148 mm
  • ISBN-10: 3656456844
  • Publisher Date: 17 Jul 2013
  • Height: 210 mm
  • No of Pages: 142
  • Series Title: German
  • Weight: 195 gr


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