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L'Outil Internet Dans Les Pmi-Pme Et Les Stratégies À Adopter: Liban

L'Outil Internet Dans Les Pmi-Pme Et Les Stratégies À Adopter: Liban

          
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About the Book

L'environnement mondial s'accompagne de stratégies et de méthodes de développement récentes qui font que les petites et moyennes entreprises (PME) affrontent de nouveaux défis et se trouvent obligées de les relever pour connaître une pérennité. Nous avons jugé intéressant de nous concentrer sur les PME implantées au Liban, pays où le risque de guerre est toujours incessant depuis 1975 à ce jour, et situé dans une région déchirée par des conflits de tout genre depuis plusieurs décennies. De ce fait le pays ploie sous le poids d'une crise économique perpétuée, ce qui influe ces PME d'une part par une baisse de la demande, due au recul du pouvoir d'achat des consommateurs et, d'autre part, de la baisse de leur compétitivité. Une expression primordiale de la modernité se manifeste dans le phénomène Internet, son application sur les PME et PMI (petites et moyennes industries) s'avère inévitable, d'où une nécessité de l'étude de son impact et des difficultés occasionnées par cette application, ainsi que les clés de réussite des PME libanaises pour arriver à la fin à proposer des solutions adaptées en termes de stratégie.


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Product Details
  • ISBN-13: 9786131502507
  • Publisher: Omniscriptum
  • Publisher Imprint: Omniscriptum
  • Height: 229 mm
  • No of Pages: 588
  • Series Title: Omn.Univ.Europ.
  • Sub Title: Liban
  • Width: 152 mm
  • ISBN-10: 6131502501
  • Publisher Date: 28 Feb 2018
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Spine Width: 33 mm
  • Weight: 852 gr


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