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Los 5 Pasos del Turismo Experiencial: Cã3mo La Industria de la Felicidad Enamora Al Viajero del Siglo XXI

Los 5 Pasos del Turismo Experiencial: Cã3mo La Industria de la Felicidad Enamora Al Viajero del Siglo XXI

          
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About the Book

El viajero del siglo XXI ya no se mueve por factores materiales, sino por deseos, motivaciones y emociones que hacen que los destinos que elige se conviertan en auténticas marcas de estilo de vida. Un cambio que ha provocado que la economía del turismo apueste por productos innovadores cargados de vivencias y emociones y deconstruya el marketing más innovador de nuestros días. Los 5 pasos del turismo experiencial descubre, a través de una cuidada y original selección de ejemplos y vivencias del autor, cómo promover de forma práctica la innovación en la industria de la felicidad y crear productos turísticos experienciales con historias memorables detrás. «Este libro nos enseña los cinco pasos que hay que dar para enamorar al viajero persona. También cómo aplicar el conocimiento del funcionamiento del cerebro -como palanca activadora de las emociones-, el marketing sensorial, la programación neurolingüística o las neurociencias para conseguir que un sector clave para el desarrollo de cualquier país se lleve el gato al agua», añade Sánchez. Además recala sobre la importancia que los sentimientos y las emociones tienen frente a los pensamientos racionales en la toma de decisiones y de cómo dicho cambio está provocando una gran revolución en industrias maduras como la turística.
About the Author: Carlos Sanchez esta especializado en reestructurar empresas para enfocarlas en la innovacion, el desarrollo de nuevos productos, el crecimiento agil y los resultados. Es ingeniero superior de Telecomunicacion, MBA por IESE y formador de emprendedores por Babson. Ha ocupado puestos como directivo de transicion, marketing estrategico, desarrollo de producto y de negocio para pasar despues, como empresario, a trabajar para Repsol, HP, Ericsson, Paradores, Innovation Norway, RTVE, Turespana, Axesor o Procolombia. Actualmente es director de Proyectos de Innovacion en Barrabes y mentor en programas de aceleracion en el ICEX, Cuatrecasas y Cruzcampo.


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Product Details
  • ISBN-13: 9788416624362
  • Publisher: LID Editorial
  • Publisher Imprint: Lid Editorial
  • Edition: Acción Empresarial
  • Language: Spanish
  • Returnable: Y
  • Spine Width: 10 mm
  • Width: 152 mm
  • ISBN-10: 8416624364
  • Publisher Date: 01 Jan 2017
  • Binding: Paperback
  • Height: 229 mm
  • No of Pages: 173
  • Series Title: Acción Empresarial
  • Weight: 245 gr


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