'This book will change your outlook on everything.' - Clare Balding

Reimagining success in sport, business, education, politics and life.

In this compelling examination of our obsession with winning, Cath Bishop draws on her extraordinary mix of experience to trace how increasingly narrow concepts of winning constrain our personal and professional lives. How do we redefine success in order to explore our potential more effectively over the long-term? In this second edition, Cath adds fresh insight from working with leaders who are putting The Long Win into practice and offers additional tips and strategies to leaders looking to unlock sustainable high performance.

Cath is a triple Olympian, World Champion and Olympic silver medalist in rowing. In her career as a diplomat, she specialized in stabilization policy for conflict-affected parts of the world. She now works as a coach and consultant, advising on leadership, performance and culture across business, sport and education, and teaches on Executive Education programmes at the Judge Business School, Cambridge University. She is a globally sought-after speaker.

'Anyone interested in motivation should read this book and think deeply.' - Margaret Heffernan

'It's not often you can say a book will change your life, but this certainly could.' - Daily Mail

Preface to 2nd Edition

Prologue

Introduction

Part I: What Does Winning Mean? Chapter 1: ‘Loser!’: The Language of Winning How winning became part of our everyday conversations Chapter 2: ‘It’s How We’re Wired’: The Science of Winning How our bodies and minds respond to winning Chapter 3: ‘To the Victor, the Spoils’: The History of Winning How winning has dominated the history books

Part II: How Our Obsession with Winning Holds Us Back Chapter 4: From Monopoly Memories to the Greasy Pole: Real-Life Encounters with Winning Everyday experiences of what success has come to mean from childhood to adulthood Chapter 5: Who’s Really Top of the Class? The Impact of Trying to Win in Education What happens when we try to win at learning? Chapter 6: ‘It’s All About Medals’: Truth and Myth in High-Performance Sport Where does an obsession with winning at all costs end up? Chapter 7: ‘It’s All About Being No. 1!’: The ‘Will to Win’ in Business The impact of a winning-focused culture on performance in business and organizations Chapter 8: Global Winners and Losers How do you win at 21st-century global challenges?

Part III: A New Approach to Winning Chapter 9: Finding a Better Way: The Beginning of Long-Win Thinking Trying a different approach to defining success Chapter 10: Redefining Success: The Role of Clarity in Long-Win Thinking Developing clarity of purpose and perspective Chapter 11: Beyond Medals and Grades: The Role of Constant Learning in Long-Win Thinking Putting a proactive learning mindset into practice Chapter 12: People First: The Role of Connection in Long-Win Thinking Building deeper relationships at the heart of everything we pursue (New) Chapter 13: The Long Winners: How leaders are putting the Long Win into practice. Concluding Thoughts: New Language, Different Questions, Fresh Stories Developing Long Win Thinking in daily life

Epilogue Appendices Acknowledgements About the Author Endnotes Index