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Lokalradio in Nordrhein-Westfalen -- Analysen Zur Mediennutzung

Lokalradio in Nordrhein-Westfalen -- Analysen Zur Mediennutzung

          
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About the Book

1m Auf trag der Landesanstalt ftir Rundfunk Nordrhein-Westfalen (LfR) in Dfisseldorf hat infas (Institut ftir angewandte Sozialwissenschaft), Bonn-Bad Godesberg, die Mediensituation im Land Nordrhein-Westfalen zum Sende- beginn des lokalen Rundfunks im Herbst 1990 erhoben. Diese erste Beob- achtung des Medienverhaltens solI Ausgangspunkt zur Bestimmung der ge- genwartigen Strukturen und der kfinftigen Veranderungen im Mediennut- zungsverhalten sein, die aus der wachsenden Zahl von lokalen Horfunk-und fiberregionalen Fernsehangeboten resultieren. Die vorliegende Untersu- chung wurde landesweit und in fiinf ausgewlihlten Kommunikationsraumen durchgefiihrt. Mit dieser Studie liegen Dicht nur Informationen fiber die allgemeine Mediennutzung in verschiedenen Bevolkerungsgruppen Nordrhein-Westfa- lens vor, sondern auch fiber die Akzeptanz neuer elektroDischer Medienan- gebote, die sich besonders der "Nahwelt" der Nutzer bzw. Rezipienten an- nehmen. Die erhobenen Grunddaten konnen schlie8lich als Ausgangsmate- rial fUr weitere, auf Verbreitungsgebiete und Regionen bezogene Rezepti- onsanalysen dienen. AIle Angaben zur Mediennutzung und zur Horfunkstruktur in Nordrhein- Westfalen beziehen sich auf das "alte" Programmschema des WDR-H6r- funks. Mit der Einfiihrung des fiinften HOrfunkprogramms erfolgten Ande- rungen, die die bestehenden Programme in unterschiedlicher Weise betref- fen und Einflu8 auf die weitere Entwicklung der anderen Horfunkprogram- me, insbesondere der lokalen Radios, baben konnen.


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Product Details
  • ISBN-13: 9783810010421
  • Publisher: Vs Verlag Fur Sozialwissenschaften
  • Binding: Paperback
  • Height: 210 mm
  • No of Pages: 243
  • Series Title: Schriftenreihe Medienforschung Der Landesanstalt Für Medien
  • Weight: 299 gr
  • ISBN-10: 3810010421
  • Publisher Date: 30 Jan 1992
  • Edition: 1993 ed.
  • Language: German
  • Returnable: N
  • Spine Width: 13 mm
  • Width: 148 mm


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