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Lokalfernsehen im Globalisierungszeitalter

Lokalfernsehen im Globalisierungszeitalter

          
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About the Book

In vielen Bereichen der Gesellschaft - vor allem in der Kommunikation - ist eine zunehmende Globalisierung zu beobachten. Dabei ist vor allem das Fernsehen zu einem globalen Medium avanciert, das in Echtzeit über Geschehnisse auf der ganzen Welt berichtet. Trotz aller Globalisierungstendenzen hat das Lokalfernsehen in den vergangenen Jahren einen nicht mehr wegzudenkenden Stellenwert in der deutschen Medienlandschaft eingenommen. Es stellt sich daher die Frage, wie es die kleinen lokalen TV- Anbieter schaffen, einen solchen Zuspruch zu erfahren und sich in der globalen Medienwelt gegen nationale und internationale Sender behaupten zu können? Die Autorin Doreen Löffler richtet zunächst einen Blick auf Globalisierungs- und Lokalisierungsprozesse und deren Entwicklung. Anschließend werden verschiedene Ansätze der Medienwirkungsforschung beleuchtet, um der Rolle des Zuschauers für den Erfolg des Lokalfernsehens gerecht zu werden. Grundlage ihrer Untersuchung bilden die Entwicklung, die Programmstruktur sowie die Rezipienten lokaler TV-Anbieter. Darauf aufbauend analysiert sie, welche Faktoren auf den Erfolg des Lokalfernsehens in Deutschland Einfluss nehmen.


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Product Details
  • ISBN-13: 9783639376401
  • Publisher: VDM Verlag
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Width: 152 mm
  • ISBN-10: 3639376404
  • Publisher Date: 12 Aug 2011
  • Height: 229 mm
  • No of Pages: 100
  • Series Title: German
  • Weight: 159 gr


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