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Lockout 2004/05 als Auslöser für die Modernisierung der National Hockey League: Eine Betrachtung aus betriebswirtschaftlicher Sicht

Lockout 2004/05 als Auslöser für die Modernisierung der National Hockey League: Eine Betrachtung aus betriebswirtschaftlicher Sicht

          
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About the Book

Zwischenprüfungsarbeit aus dem Jahr 2008 im Fachbereich Sport - Sportökonomie, Sportmanagement, Note: 1,7, Georg-August-Universität Göttingen (Institut für Sportwissenschaften), Sprache: Deutsch, Abstract: Mit Schrecken denken Eishockeyfans an die NHL-Spielzeit 2004/05, die aufgrund eines lang anhaltenden Arbeitskampfes zwischen Liga und Spielergewerkschaft als erste komplett abgesagte Saison einer nordamerikanischen Major-League in die Geschichte einging. In dieser Arbeit erläutere ich zunächst die Entwicklung des Lockouts und untersuche dessen Gründe. Im Anschluss beschäftige ich mich schwerpunktmäßig mit den Auswirkungen des Lockouts auf die NHL, indem ich untersuche, mit welchen Methoden und Strategien die NHL agierte, um die Negativfolgen der "verlorenen Saison" zu minimieren und die NHL wieder glaubwürdig vermarkten zu können. Meine Hausarbeit beginnt mit einer kurzen Betrachtung des professionellen Sports. Neben dessen Entwicklung und Bedeutung gebe ich einen kurzen Überblick über dessen Vermarktungsfelder. Das nächste Kapitel befasst sich mit Sport-Marketing. Nach Klärung der Begrifflichkeiten beschreibe ich die Vermarktungsmöglichkeiten von Sport anhand des Modells der Marketing-Management-Methode. Im anschließenden Kapitel erfolgt schließlich die Überleitung zur National Hockey League, indem ich auf deren historische Entwicklung eingehe. Um Organisation und Struktur der NHL besser verstehen zu können, thematisiere ich diese in Kapitel 5. Ausgehend vom Modell der US-Sportindustrie entwickele ich ein umfassendes Gesamtprofil der NHL, welches sowohl sportliche als auch wirtschaftliche Aspekte beinhaltet. Im anschließenden Kapitel erkläre ich das Zustandekommen des fast einjährigen Arbeitskampfes, beleuchte die Lockout-Historie der NHL, und erläutere schließlich das Zustandekommen des neuen Tarifvertrags, sowie dessen Inhalte. Der Lockout wurde zum Anlass genommen, die NHL grundlegend zu überarbeiten und schließlich zu modernisieren. Im 7. Kapitel befasse ich


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Product Details
  • ISBN-13: 9783640135578
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Weight: 77 gr
  • ISBN-10: 3640135571
  • Publisher Date: 12 Aug 2008
  • Height: 210 mm
  • No of Pages: 50
  • Series Title: German
  • Sub Title: Eine Betrachtung aus betriebswirtschaftlicher Sicht
  • Width: 148 mm

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Lockout 2004/05 als Auslöser für die Modernisierung der National Hockey League: Eine Betrachtung aus betriebswirtschaftlicher Sicht
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Lockout 2004/05 als Auslöser für die Modernisierung der National Hockey League: Eine Betrachtung aus betriebswirtschaftlicher Sicht
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