Lobbying and Advocacy is the comprehensive guide for lobbyists and Washington advocates.

* Top strategies for winning as an effective lobbyist or Washington advocate.
* Practical resources and methods for maintaining compliance and staying abreast of ethical and legal requirements.
* Practical tips, research based methods, and step-by-step guides for communicating with policymakers in every venue most effectively, including telephone calls, emails, Congressional meetings, testifying before Congress, building coalitions, and working with the press.
* Extensive list of Lobbying and Advocacy Resources.

Table of Contents
Preface
Ch. 1 The True Nature of Lobbying
Ch. 2 Legal and Ethical Considerations
Ch. 3 Position Drivers: Forces That Shape Legislation
Ch. 4 Understanding Governmental Institutions and Processes
Ch. 5 Know Your Issue (Well Enough for the Toughest Questions)
Ch. 6 Build the Right Plan Ch. 7 Develop, Never Devalue, Grassroots
Ch. 8 Communicate Effectively with Policymakers: Personal Meetings, Letters, Phone Calls, and Electronic Communications
Ch. 9 Multiply Your Influence: Coalitions and Partners
Ch. 10 Media Engagement and Testimony: Perfect Your Public Presence
Ch. 11 Managing and Maintaining a High Performance Governmental Affairs Program

Appendices
App. 1. Checklist of Basic Lobbying Techniques and Strategies and Key Factors Influencing Legislative Actions
App. 2. How to Monitor and Influence Policy at the Federal Level
App. 3. A Practical Guide To Working The Hill And Guiding Congressional Witnesses / Hill Visitors, including Capitol Hill Map with parking indicated (online see Capitol Hill: Map, Parking, Buildings, Hotels, Restaurants)
App. 4. Select Glossary of Lobbying Terms, Abbreviations, and Acronyms
App. 5. The Lobbyist's Annual Calendar: Key Dates And Activities Template With Annual Schedule Highlights
App. 6. American League of Lobbyists (ALL) Code of Ethics
App. 7. Amendments to the Lobbying Disclosure Act, the Foreign Agents Registration Act, and the Federal Election Campaign Act, by Showing Changes to Previous Law made by The Honest Leadership and Open Government Act of 2007 [HLOGA], prepared by William V. Luneburg, Jr., Professor of Law, University of Pittsburgh School of Law

Index
Complete Table of Contents at LobbyingandAdvocacy.com