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Lizenzvergabe zur Erschließung von Auslandsmärkten - Chancen und Risiken

Lizenzvergabe zur Erschließung von Auslandsmärkten - Chancen und Risiken

          
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About the Book

Studienarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,7, FOM Essen, Hochschule für Oekonomie & Management gemeinnützige GmbH, Hochschulleitung Essen früher Fachhochschule, Sprache: Deutsch, Abstract: Die internationale Markterschließung ist heute mehr denn je eine notwendige Kompetenz für den Erfolg eines Unternehmens. Um auf dem hart umkämpften globalen Markt bestehen zu können, muss dieser nachhaltige Wettbewerbsvorteil genutzt werden. Dazu zählen als Primärziele u.a. die Risikoreduktion und die Kostensenkung.2 Das von H. Seidel 1977 publizierte Statement: "Wachsende Konkurrenz und Marktsättigung im Inland schaffen neben der zunehmend politischen und wirtschaftlichen Integration der Länder, verbunden mit der Bildung großer Wirtschaftsräume, Anreize, den bekannten nationalen Beziehungsrahmen zu verlassen und die Möglichkeit, Auslandsmärkte zu nutzen."3, ist heute immer noch aktuell. Die Nutzung der Finanzressourcen im Ausland wird seit den 70er Jahren mit steigenden Tendenz durch die Vergabe von Lizenzen von deutschen Unternehmen an ausländische Unternehmen professionell betrieben. Somit bietet sich die Möglichkeit, den Bekanntheitsgrad und die Produktangebote des Unternehmens zu steigern und dadurch eine Wertsteigerung des Unternehmens und zusätzliche Umsatzerlöse zu erzielen, ohne hohe Auslandsinvestitionen tätigen zu müssen. Durch die unumgängliche voranschreitende Internationalisierung der Märkte werden Unternehmensobjekte mittlerweile von Beginn an global angelegt und weltweit vermarktet.4 In den letzten 15 Jahren war es Lizenz vergebende Unternehmen möglich, ihre Umsätze um das 15fache zu steigern.5 Diese Arbeit soll aufzeigen, welche Möglichkeiten sich bei der Lizensierung für Unternehmen auf dem internationalen Markt bieten. Im folgenden Verlauf der Seminararbeit werden definitorische Grundlagen der Lizensierung geschaffen, Lizenzarten werden erläutert, Gründe zur Lizenzvergabe genannt und der Lizenzvertrag hi


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Product Details
  • ISBN-13: 9783656149590
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Width: 148 mm
  • ISBN-10: 3656149593
  • Publisher Date: 12 Mar 2012
  • Height: 210 mm
  • No of Pages: 52
  • Series Title: German
  • Weight: 82 gr


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Lizenzvergabe zur Erschließung von Auslandsmärkten - Chancen und Risiken
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