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Live-Video-Streaming von Konzerten als Kommunikationsinstrument und Ergänzung zu Live-Events

Live-Video-Streaming von Konzerten als Kommunikationsinstrument und Ergänzung zu Live-Events

          
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About the Book

Bachelorarbeit aus dem Jahr 2018 im Fachbereich Medien / Kommunikation - Medienökonomie, -management, Note: 1,7, Macromedia Fachhochschule der Medien München, Sprache: Deutsch, Abstract: Die vorliegende Arbeit beschäftigt sich mit dem Potential von Livestreams als Kommunikationsinstrument im Hinblick auf die Erweiterung und Ergänzung von Live-Events der Musikbranche. Dabei liegt der Fokus bei Konzerten der Popularmusik, Publikumsforschung und Mediennutzungsmotiven. Die Relevanz des Themas stützt sich auf aktuelle Fakten über den Veranstaltungsmarkt und Streaming Media. Basierend auf diesen Fakten erklären Publikumsstudien und Theorien der Mediennutzungsforschung die wichtigsten Motive von Konzertbesuchen und medialer Rezeption. Hierbei wird auch auf hybride Events im Web 2.0 Bezug genommen. Hypothesen, welche aus dem theoretischen Teil abgeleitet werden, sind Bestandteil einer prüfenden, quantitativen Onlinebefragung. Die Ergebnisse zeigen, dass Livestreams verschiedene Bedürfnisgruppen des Publikums ansprechen und vor allem dem sozial orientierten Publikum, welches sich während eines Events aktiv austauschen möchte, zusätzliche Möglichkeiten bieten können. Eine weitere Erkenntnis ist, dass die konzertinteressierten Befragten viel Geld in Konzertbesuche investieren, Ausgaben für Livestreams von Konzerten im Internet aktuell aber nicht von der breiten Masse unterstützt werden. Dynamische Entwicklungen im digitalen Umfeld der audiovisuellen Medien im Internet lassen annehmen, dass Livestreams in Zukunft einen noch höheren Stellenwert in diversen Branchen einnehmen werden. Ein Hauptaspekt im Hinblick auf weitere, langfristige Studien, auch aus Unternehmenssicht.


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Product Details
  • ISBN-13: 9783346193544
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 96
  • Spine Width: 6 mm
  • Width: 148 mm
  • ISBN-10: 3346193543
  • Publisher Date: 05 May 2020
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 136 gr


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Live-Video-Streaming von Konzerten als Kommunikationsinstrument und Ergänzung zu Live-Events
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