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LinkedIn Marketing Business: Manual cómo crear tu estrategia de marketing de contenidos, venta social y generar auténticas relaciones comerciales y clientes B2B rentables utiliz

LinkedIn Marketing Business: Manual cómo crear tu estrategia de marketing de contenidos, venta social y generar auténticas relaciones comerciales y clientes B2B rentables utiliz

          
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About the Book

Objetivo del libro
Estudiamos para trabajos que no existirán. Producimos contenidos para plataformas que van a desaparecer. Competimos en mercados que dejarán de existir en el futuro. Vivimos en un mundo de contrastes, que en esta era digital se han convertido en la norma. Lo único cierto y que perdura en el tiempo es la construcción de relaciones auténticas y personales entre las personas.

Podemos resumir el objetivo del libro en tres áreas: Construir relaciones auténticas, crear contenido de calidad, y vender de forma moderna. Estos temas representan el paso del viejo al nuevo modelo de ventas y a la transformación digital resultante.

La interacción, junto con la construcción y el mantenimiento de las relaciones, son fundamentales hoy en día. Ya no es aceptable conectarse con un cliente potencial en LinkedIn e "inmediatamente" invitarlo a una charla de ventas. Simplemente tienes que seguir los cinco pasos y los tiempos del "Método DASKY" que conocerás en el capítulo cinco.

La mentalidad durante del proceso de ventas tiene que cambiar, y pasar de "¿qué puedo venderte?" a "¿cómo puedo ayudarte?" Esto significa que hay que invertir tiempo y energía para conocer a los clientes potenciales y comprender la mejor forma de atenderlos y de satisfacer sus necesidades.

El viejo principio básico de que la gente "compra a quienes conocen, a quienes les gusta y en quienes confían" nunca ha sido más relevante. El contenido en forma de textos, imágenes y vídeo es más importante que nunca. Tus compradores potenciales están en línea e investigan antes de conversar contigo. Por eso es necesario producir contenidos de calidad que de antemano ofrezcan conocimientos y competencias a tus clientes potenciales.

En este libro aprenderás:

● Cómo opera y cómo compra el comprador moderno de hoy
● Cómo adaptar tus procesos de venta a LinkedIn en forma simples y comprensible
● Cómo conocer a tus clientes ideales como a la palma de tu mano
● Cómo convertir una oferta en una "oferta sensata" y conveniente para tu cliente
● Cómo convertir tu perfil de LinkedIn en una tarjeta de presentación única
● Cómo hacer que aparezcas siempre en los resultados de búsqueda de LinkedIn
● Cómo construir auténticas relaciones comerciales a través de Internet
● Qué hay que hacer y qué no hacer en la "netiqueta" actual de LinkedIn.
● Los "10 mandamientos" de las ventas sociales para los "no creyentes".
● Cómo buscar, encontrar y atraer magnéticamente a tus clientes ideales
● "Cuándo" escribirle y "qué" escribirle a tus clientes potenciales (se incluyen modelos de texto).
● Cómo, usando el "método DASKY" convertir personas interesadas en clientes
● Cómo aumentar la competencia profesional, la credibilidad y la confiabilidad de tu grupo objetivo
● Cómo crear estrategia de marketing de contenidos y difundirla usando #hashtags
● Cómo monetizar tus conocimientos usando el "principio del bikini"
● Cómo crear tu plan de acción de venta social, e implementarlo continuamente
● Qué factores de tu negocio realmente generan "dinero" y cuáles no
● Cómo puedes aumentar constantemente tus ventas y tus ganancias
● y cómo puedes volver a dormir de noche sin preocupaciones: -)

¡Divertíos leyendo!

¡Espero verte "en mi futuro"!
Massimiliano


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Product Details
  • ISBN-13: 9798736836291
  • Publisher: Amazon Digital Services LLC - KDP Print US
  • Publisher Imprint: Independently Published
  • Height: 229 mm
  • No of Pages: 182
  • Spine Width: 10 mm
  • Weight: 254 gr
  • ISBN-10: 873683629X
  • Publisher Date: 12 Apr 2021
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Sub Title: Manual cómo crear tu estrategia de marketing de contenidos, venta social y generar auténticas relaciones comerciales y clientes B2B rentables utiliz
  • Width: 152 mm


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LinkedIn Marketing Business: Manual cómo crear tu estrategia de marketing de contenidos, venta social y generar auténticas relaciones comerciales y clientes B2B rentables utiliz
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