Home > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries > Lightning In A Bottle: Lightning In A Bottle: 3 Easy Rules For Writing More Profitable Radio Commercials
4%
Lightning In A Bottle: Lightning In A Bottle: 3 Easy Rules For Writing More Profitable Radio Commercials

Lightning In A Bottle: Lightning In A Bottle: 3 Easy Rules For Writing More Profitable Radio Commercials

          
5
4
3
2
1

International Edition


Premium quality
Premium quality
Bookswagon upholds the quality by delivering untarnished books. Quality, services and satisfaction are everything for us!
Easy Return
Easy return
Not satisfied with this product! Keep it in original condition and packaging to avail easy return policy.
Certified product
Certified product
First impression is the last impression! Address the book’s certification page, ISBN, publisher’s name, copyright page and print quality.
Secure Checkout
Secure checkout
Security at its finest! Login, browse, purchase and pay, every step is safe and secured.
Money back guarantee
Money-back guarantee:
It’s all about customers! For any kind of bad experience with the product, get your actual amount back after returning the product.
On time delivery
On-time delivery
At your doorstep on time! Get this book delivered without any delay.
Quantity:
Add to Wishlist

About the Book

WARNING: THIS BOOK IS SHORT AND EXPENSIVE.

It is merely 12,000 words long. You can practically read that in your sleep. It's probably only 10% as long as another, very famous book by a Famous Ad Man On Advertising.

If you believe you pay by the word, this book costs ten times more than his. But this book also challenges things you think you know. Things like, "Say the advertiser's name in the first seven seconds of any radio commercial."

That's ludicrous. It's a rule for people who don't know how to be evocative, interesting or necessary. In the first seven seconds? The listener should be intrigued and want to hear more. The words should be captivating. Fascinating. Compelling.

The listener should suddenly be plugged into an emotional charge demanding attention, forcing focus and inspiring action. At its best, a radio commercial captures lightning in a bottle. This little book explains how.
About the Author: Blaine Parker is the winner of more than a dozen national awards for radio advertising, including two of the Radio Advertising Bureau's coveted Radio Mercury Awards. A Creative Director, Copywriter and VO performer with a special focus on marketing for small business, Blaine is Minister of Covert Ops for Slow Burn Marketing LLC. Blaine's wife, The Fabulous Honey Parker, is Slow Burn's official President For Life. Together, their branding boutique works with small business owners around the globe with the goal of generating ROI by being relevant and evocative. Along with Honey, Blaine speaks to audiences of small business owners about the power of branding. They've presented to audiences as small as 50 and as great as 5,000, in locations as disparate as Boise and Singapore. Previously, Blaine spent more than a decade as a radio advertising Creative Director in Los Angeles. As a member of SAG-AFTRA, Blaine's voice has appeared in national campaigns for brands like Bud Light, State Farm, GoToMeeting, Little Caesar's, Sizzler and Cheez-Its. He has also served as a voiceover performer for NBC TV, appearing on NBC's owned & operated stations. Blaine has also written or co-written many screenplays, some of which have been sucked into that Hollywood no-man's-land known as Development Hell. Blaine's previous lives include stand-up comic, film-production footsoldier and professional yacht bum. A graduate of Boston University, Blaine is also an amateur pizziaolo as well as brewmaster for the Short & Busty Brewing label. He was raised by wolves in Greenwich, Connecticut.


Best Sellers



Product Details
  • ISBN-13: 9780996305211
  • Publisher: Slow Burn Marketing LLC
  • Publisher Imprint: Slow Burn Marketing LLC
  • Height: 229 mm
  • No of Pages: 76
  • Spine Width: 4 mm
  • Weight: 113 gr
  • ISBN-10: 0996305211
  • Publisher Date: 02 Jan 2017
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Sub Title: Lightning In A Bottle: 3 Easy Rules For Writing More Profitable Radio Commercials
  • Width: 152 mm


Similar Products

How would you rate your experience shopping for books on Bookswagon?

Add Photo
Add Photo

Customer Reviews

REVIEWS           
Click Here To Be The First to Review this Product
Lightning In A Bottle: Lightning In A Bottle: 3 Easy Rules For Writing More Profitable Radio Commercials
Slow Burn Marketing LLC -
Lightning In A Bottle: Lightning In A Bottle: 3 Easy Rules For Writing More Profitable Radio Commercials
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Lightning In A Bottle: Lightning In A Bottle: 3 Easy Rules For Writing More Profitable Radio Commercials

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book
    Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!