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L'idée à la demande: Comprendre d'où viennent les bonnes idées pour en trouver facilement, seul ou à plusieurs

L'idée à la demande: Comprendre d'où viennent les bonnes idées pour en trouver facilement, seul ou à plusieurs

          
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About the Book

Si nous avons parfois du mal à trouver de bonnes idées, c'est parce que notre cerveau est victime d'une paresse créative bien connue des scientifiques: la fixation. Contrairement aux idées reçues, ce dernier n'est pas naturellement doué pour se défixer, imaginer des solutions originales et proposer des idées innovantes. Mais alors, comment naissent les bonnes idées ? Existe-t-il une recette pour en trouver facilement ? Quand peut-on dire qu'une idée est radicalement nouvelle et innovante ? Ce livre explique pas à pas la mécanique subtile de la génération d'idées. Dévoilant les blocages responsables des difficultés rencontrées par notre cerveau lorsqu'il s'agit d'innover, il nous montre comment il est possible les surmonter afin d'imaginer ce que l'on ne connait pas encore et de créer de la nouveauté. Loin d'être le fruit du seul hasard, les bonnes idées peuvent en effet être formulées de façon méthodique et quasi-scientifique: il suffit seulement d'adopter quelques astuces pour pouvoir produire facilement de bonnes idées à la demande !


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Product Details
  • ISBN-13: 9781730864261
  • Publisher: Amazon Digital Services LLC - KDP Print US
  • Publisher Imprint: Independently Published
  • Height: 203 mm
  • No of Pages: 140
  • Spine Width: 8 mm
  • Width: 133 mm
  • ISBN-10: 1730864260
  • Publisher Date: 02 Feb 2019
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Weight: 154 gr


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L'idée à la demande: Comprendre d'où viennent les bonnes idées pour en trouver facilement, seul ou à plusieurs
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