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Lezioni sui segni distintivi d'impresa

Lezioni sui segni distintivi d'impresa

          
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About the Book

Le lezioni sui segni distintivi dell'impresa fanno parte del corso di Diritto Industriale per il Management tenuto all'Università di Milano Bicocca per alcuni anni. I principali segni distintivi dell'impresa sono trattati alla luce della disciplina del marchio. Quindi viene ripercorsa la sua evoluzione, attraverso la quale l'autore giunge alla conclusione che le sue funzioni e la sua natura giuridica non sono quelle che comunemente gli vengono attribuite. Per quel che riguarda le sue funzioni, quella di indicazione di provenienza risulta solo formale, ma priva di contenuto sostanziale, mentre quelle di attrazione e pubblicitaria risultano derivate dalla sua funzione unica e propria di distinzione del prodotto, che si articola in indicazione formale delle unità di prodotto ed identificazione sostanziale del prodotto ideale personale di ciascun acquirente. Per quel che riguarda la sua natura giuridica, il marchio non è una qualitas del prodotto, ma una quidditas, un bene immateriale.Queste conclusioni, già anticipate dall'autore in precedenti pubblicazioni, sono ribadite in forma sintetica e scorrevole, oltre che supportate con nuove argomentazioni. Attraverso questo percorso: Cenni sulla concorrenza e sui beni immateriali- Nozione di distinzione- Segni distintivi d'impresa, oggetto del relativo diritto e oggetto della loro distinzione-L'esigenza all'origine del marchio- Marchio collettivo obbligatorio e marchio individuale obbligatorio- Nozione di funzione- Marchio collettivo facoltativo, sua funzione di identificazione del prodotto ideale- Tipi di marchi collettivi, denominazioni di origine geografica e indicazioni di provenienza- La distinzione nell'ordinamento giuridico- Marchio individuale facoltativo- Indicazione formale e identificazione sostanziale - Marchi di fabbrica e di prodotto- La tesi dominante in Europa su funzioni e natura giuridica del marchio- Critica della stessa- Marchio di servizio- La globalizzazione e le riforme degli anni 90 del 1900: il marchio di più prodotti materiali; il marchio garante dell'origine del prodotto; i marchi attrattivo e pubblicitario; il marchio senza prodotto materiale; il marchio del medesimo prodotto materiale con origini diverse- Il cpa e la decettività del marchio- Il problema della funzione e natura giuridica del marchio- Troppe cose sono segno e troppo diverse tra loro- Concetto di segno-Pseudoconcetto di segno distintivo- Il marchio multiprodotto e l'albero di Porfirio- Il prodotto ideale personale- La funzione del marchio consiste nell'indicazione delle unità di prodotto e nella identificazione del prodotto ideale personale- La natura giuridica del marchio- Disciplina del marchio, compreso il marchio di forma nonché la presentazione delle confezioni ed il look alike; la circolazione del marchio: cessione, licenza, frachising e merchandising- La ditta e l'insegna- Il nome a dominio aziendale- Gli altri segni distintivi d'impresa tipici e atipici- ADwords, la parola chiave.


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Product Details
  • ISBN-13: 9781539740698
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 229 mm
  • No of Pages: 336
  • Spine Width: 18 mm
  • Width: 152 mm
  • ISBN-10: 1539740692
  • Publisher Date: 31 Dec 2011
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Weight: 448 gr


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