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Leitfaden zur Einführung von Electronic Commerce: Unter besonderer Berücksichtigung der logistischen Anforderungen im Business-to-Consumer-Bereich

Leitfaden zur Einführung von Electronic Commerce: Unter besonderer Berücksichtigung der logistischen Anforderungen im Business-to-Consumer-Bereich

          
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About the Book

Inhaltsangabe: Problemstellung: Internetbasiertes E-Commerce verändert die Geschäftstätigkeit grundlegend und schafft neue Realitäten in der Wirtschaft. Die Möglichkeit, über das Internet relativ leicht neue Geschäftspartner zu finden und mit diesen ortsunabhängig und jederzeit kommunizieren zu können, führt zu einer Neuausrichtung der Geschäftsprozesse. Es ergeben sich eine Vielzahl neuer Alternativen mit Nachfragern in Kontakt zu treten, Informationen auszutauschen und Geschäfte effizienter abzuwickeln. Zugleich stellen diese Verbesserungen aber auch ein hohes Risiko für Unternehmen dar, da beispielsweise der eigene Markt- und Transaktionsraum aufgrund geringerer Markteintrittsbarrieren von bisherigen und neuen Wettbewerbern in kürzester Zeit besetzt und erobert werden kann. Aus Kundensicht ist E-Commerce grundsätzlich positiv zu bewerten, da sich Art und Umfang des Zugangs zu Produktinformationen grundlegend ändern. Preis, Qualität und Lieferzeit werden für die Kunden transparenter. Ein umfassender Vergleich der angebotenen Produkte verschiedener Anbieter ist im E-Commerce wesentlicher leichter vorzunehmen als im traditionellen Handel. Die Anbieter stehen dagegen vor dem Problem, dass durch die erhöhte Transparenz die Ansprüche an Preis, Qualität und Lieferzeit steigen - und das stetig. Da die Konkurrenz im Internet nur ein paar „Klicks" entfernt ist, wechseln unzufriedene Kunden relativ schnell den Anbieter. Die Folge ist ein Ansteigen des Konkurrenzdrucks. Daher sind auch und gerade im E-Commerce zufriedene Kunden der Schlüsselfaktor für nachhaltigen unternehmerischen Erfolg. Die Steigerung des Kundennutzens kann somit als Grundlage für E-Commerce definiert werden. Aber dazu gehört mehr als nur eine gut gemachte Website. Da über das Internet bestellte Waren auch zum Kunden transportiert und vom Kunden bezahlt werden müssen, stellen sich hohe Anforderungen an die logistische Abwicklung von Internet-Bestellungen (E-Fulfillment). Ohne eine gut funktionierende Lo


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Product Details
  • ISBN-13: 9783838664576
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 9 mm
  • Weight: 213 gr
  • ISBN-10: 3838664574
  • Publisher Date: 25 Feb 2003
  • Height: 210 mm
  • No of Pages: 156
  • Series Title: German
  • Sub Title: Unter besonderer Berücksichtigung der logistischen Anforderungen im Business-to-Consumer-Bereich
  • Width: 148 mm


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Leitfaden zur Einführung von Electronic Commerce: Unter besonderer Berücksichtigung der logistischen Anforderungen im Business-to-Consumer-Bereich
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