Home > Business & Economics > Business & management > Sales & marketing > Legal Marketing in Brief: A Practical Business Development and Marketing Guide for Local and Regional Law Firms and Their Lawyers
7%
Legal Marketing in Brief: A Practical Business Development and Marketing Guide for Local and Regional Law Firms and Their Lawyers

Legal Marketing in Brief: A Practical Business Development and Marketing Guide for Local and Regional Law Firms and Their Lawyers

          
5
4
3
2
1

International Edition


Premium quality
Premium quality
Bookswagon upholds the quality by delivering untarnished books. Quality, services and satisfaction are everything for us!
Easy Return
Easy return
Not satisfied with this product! Keep it in original condition and packaging to avail easy return policy.
Certified product
Certified product
First impression is the last impression! Address the book’s certification page, ISBN, publisher’s name, copyright page and print quality.
Secure Checkout
Secure checkout
Security at its finest! Login, browse, purchase and pay, every step is safe and secured.
Money back guarantee
Money-back guarantee:
It’s all about customers! For any kind of bad experience with the product, get your actual amount back after returning the product.
On time delivery
On-time delivery
At your doorstep on time! Get this book delivered without any delay.
Quantity:
Add to Wishlist

About the Book

This is arguably the most down-to-earth guide available to improve your own and your firm's marketing. Newly-updated, the 5th edition of Legal Marketing In Brief includes more than 100 practical, brief and easy-to-digest articles on law firm marketing and personal business development. These are tips not tomes, and you can implement them in your practice starting today. Every one is backed up by the latest independent data available. Topics include how to build and maintain an effective contact network, effective techniques for joining organizations, basic selling skills for lawyers, the latest on social media and web sites, why and which ratings are important to those vetting counsel, how much time lawyers should spend to effectively market and what activities yield the greatest results. Every article is based on what the author has seen as a marketing consultant in the law firms he advises-- both plaintiffs practices and firms focused on corporate, transactional and defense files. The author has written more than 100 successful firm marketing plans and successfully coached more than 1,000 lawyers during the past 25 years.
About the Author: A nationally recognized expert, Bob Weiss has written firm and practice group marketing plans, coached lawyers, developed law firm retreats, and conducted training, client interviews and surveys for local, regional and national firms. His clients include firms involved in mass torts, catastrophic accident cases, corporate and transactional law and defense litigation. He also represents niche firms practicing domestic, election, criminal, immigration, insurance recovery and bad faith law. Major presentations he has made include addressing litigation publicity management, ethics, and extending the attorney-client privilege to talks with public relations personnel at the Annual Meeting of the American Bar Association, and presenting research on how to attract higher-value personal injury cases at the Annual Convention of the American Association for Justice. He has lectured on business development at meetings of domestic and international law firm networks and to numerous chapters of the Association of Legal Administrators. Since 1996, his firm, Alyn-Weiss & Associates, has published an often-cited national marketing effectiveness survey. It measures expenditures and identifies the most effective tactics employed by corporate/transactional and defense groups. Bob has been professionally involved in many major news stories and resulting litigation. This includes representing interests and targets in public policy disputes, grand jury investigations, Wall Street Ponzi schemes, the Lehman Brothers bankruptcy, MBS litigation, JonBenet Ramsey murder, the Columbine High School massacre and several athlete recruiting sex scandals. The award-winning marketing and business development programs Bob and his team have created have helped firms dramatically increase in size and profitability, enter new markets, remain independent and, most importantly, allowed many lawyers to reposition themselves into new areas of practice, in the process rejuvenating their careers and passion for the law. Contact Bob at 303-298-1676 or by email at weiss@themarketinggurus.com to discuss how he can help your firm.


Best Sellers



Product Details
  • ISBN-13: 9780998116105
  • Publisher: Alyn-Weiss & Associates, Inc.
  • Publisher Imprint: Alyn-Weiss & Associates, Inc.
  • Height: 229 mm
  • No of Pages: 216
  • Series Title: English
  • Sub Title: A Practical Business Development and Marketing Guide for Local and Regional Law Firms and Their Lawyers
  • Width: 152 mm
  • ISBN-10: 0998116106
  • Publisher Date: 08 Sep 2016
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 12 mm
  • Weight: 294 gr


Similar Products

How would you rate your experience shopping for books on Bookswagon?

Add Photo
Add Photo

Customer Reviews

REVIEWS           
Click Here To Be The First to Review this Product
Legal Marketing in Brief: A Practical Business Development and Marketing Guide for Local and Regional Law Firms and Their Lawyers
Alyn-Weiss & Associates, Inc. -
Legal Marketing in Brief: A Practical Business Development and Marketing Guide for Local and Regional Law Firms and Their Lawyers
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Legal Marketing in Brief: A Practical Business Development and Marketing Guide for Local and Regional Law Firms and Their Lawyers

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book
    Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!