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Learning Service Industry Consymer Psychology

Learning Service Industry Consymer Psychology

          
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About the Book

For entertainment service example, e.g. queueing at the cinema counter to buy one ticket to watch the movie, or queueing at the music hall to buy one ticket to listen the music performance show activities. The audiences' ticket purchase aims to sit down in the cinema or music hall to enjoy to listen and see pretty music performance or watch the attractive movie comfortable within one to two hours entertainment time. If the movie or music performance show is attractive, the cinema or music hall will have many audiences accept to spend long time to queue to buy the ticket. However, if the cinema or music hall needs audience consumers to queue long time to buy the ticket, e.g. one house, even more than one house queueing time to wait to buy the ticket to watch the movie or listen the music performance show. Then, the long time queue waiting problem will be possible to cause a lot audiences number to be reduced, because they feel that they need to spend much time pressure to queue to by the ticket to listen the music performance show or watch the movie. However, of these unacceptable too long queue time audiences can have another/ other cinema(s), music hall(s) to buy the same price, even more low price of movie ticket or music performance show ticket in short time. Then, they must leave the present cinema queue and go to the another cinema or music hall to buy ticket to watch the same movie or listen the same music performance show. So, long time queue is one external time pressure environment to influence consumer's preference choice to the service provider, when they feel it has another service provider does not need them or these audiences need to spend same long time queue time to wait to buy the ticket in order to enjoy the service, e.g. listening music performance show, watching movie.Hence, in a high time pressure queue situation where decision makers, e.g. audiences have less time than needed ( or perceived needed). It is very likely that they feel the queue waiting time stress of copying with themselves queue waiting time maximum limitation. So, if the movie ticket purchase audience feels that he/she will need to spend more than half hour to queue and half hour is himself/herself the maximum acceptable queue time level. So, his/her queue long time pressuree negative emotion feeling will influence him/her to leave the cinema to choose another cinema. He/she feels that ir does not need him/her to queue more than half hour in order to buy the ticket to watch the same movie in the another cinema, he/she can feel more comfortable to watch the movie. So, long time queue will influence some audiences choose another service provider to replace it in possible short time, when they feel waiting in a queue is irritating, frustrating and hence costly. What is a simplistic queue system and how it can solve above queue problem. ?


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Product Details
  • ISBN-13: 9798647454041
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 254 mm
  • No of Pages: 342
  • Series Title: Service Performance
  • Weight: 680 gr
  • ISBN-10: 8647454049
  • Publisher Date: 20 May 2020
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 18 mm
  • Width: 203 mm


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