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Learning by doing. Un monde de données: Initiation sans prérequis au domaine de la donnée

Learning by doing. Un monde de données: Initiation sans prérequis au domaine de la donnée

          
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About the Book

Le monde qui nous entoure nous offre une image de sa réalité au travers des données que l'on y capte. Les milliards d'appareils technologiques accompagnés de leurs dizaines de capteurs sondent nos comportements, nos évènements, notre environnement et nous permettent un regard jamais égalé. Cette masse gigantesque de données vient alimenter les travaux de recherche sur le comportement humain, sur l'origine de l'univers, mais aussi sur des enjeux managériaux et de gouvernance stratégique. La science des données est la discipline permettant de couvrir les besoins d'analyse de données. Comprendre les outils, les enjeux, les difficultés, et les bonnes pratiques et savoir les mettre en oeuvre requiert une expérience et une maitrise de nombreuses disciplines. Dans ce livret, nous recherchons à vous faire découvrir le monde de la donnée et à vous faire pratiquer sur des exemples concrets cette science. Il ne s'agit pas de maitriser les techniques, mais simplement de comprendre et opérationnaliser sur des exemples et des algorithmes faciles d'accès des démarches pouvant illustrer au mieux la pertinence de cette science pour le management.

Le sommaire de ce livret:

1 CE QU'EST LA DONNÉE
2 DÉCOUVRIR VOS DONNÉES GOOGLE
3 L'INTÉRÊT D'UNE ANALYSE DE DONNÉES
3.1 Pourquoi la donnée
3.2 Le cas Netflix
4 LES ÉTAPES D'UN PROJET D'ANALYSE
5 CATÉGORISER LES DONNÉES
6 BIG, SMART, OPEN DATA ?
6.1 Big data
6.2 Smart Data
6.3 Open data
7 INTELLIGENCE ARTIFICIELLE
7.1 Origine et définition du terme
7.2 Les trois niveaux d'Intelligence
7.3 La loi de Moore et du retour accéléré
7.4 Inspirations biologiques
8 INTRODUCTION À L'ANALYSE
8.1 Statistiques descriptives
8.2 Apprentissage par la machine
8.3 Segmentation
8.4 Prédiction
9 METTRE EN PRATIQUE AVEC RAPIDMINER
9.1 Prise en main et statistiques descriptives
9.2 Segmentation
9.3 Prédiction
10 VISUALISATION & STORYTELLING
10.1 Visualisation
10.2 Manipulation de la clarté
10.3 Data Storytelling
10.4 Dashboard interactifs avec tableau software
10.5 Challenge data visualisation
10.6 Mise en pratique
11 PROJET
12 Mots croisés de révision


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Product Details
  • ISBN-13: 9798685376411
  • Publisher: Independently Published
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Sub Title: Initiation sans prérequis au domaine de la donnée
  • Width: 127 mm
  • ISBN-10: 8685376416
  • Publisher Date: 11 Sep 2020
  • Height: 203 mm
  • No of Pages: 134
  • Spine Width: 7 mm
  • Weight: 140 gr


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