Many men think good quality clothes will make them look good. They do not realize that a man may not be given credit for the quality of his clothes because people know that he did not make the clothes he is wearing. But, people will give the man credit if he coordinates his clothes nicely and wear them correctly. Less quality clothes that fit look more attractive than good quality clothes that do not fit. To wear the clothes right is as important as to wear the right clothes. Dr. Ivan M.C. Chen has sold men's clothing for more than a decade. He has found that the most effective and efficient way to teach customers how to buy and wear men's clothing is to show them pictures of men wearing correct and incorrect articles of clothing. This book collects hundreds of interesting photos that have persuaded tens of thousands of consumers about men's clothing. Readers will find this book useful as well as entertaining.
About the Author: Mr. Ivan M.C. Chen was born in 1956 in Taipei, Taiwan. He graduated in 1977 from Ming-Chi Institute of Technology. In 1983, Mr. Chen came to the United States to pursue advanced degrees. He earned an MBA from the University of Scranton, PA in 1985 and a Ph.D. in education from the University of Missouri-Kansas City in 1991. Mr. Chen strives for perfection on everything he does. He studies constantly and becomes an expert on whatever he does. He has been able to share his expertise through publications in various professions. He wrote a manuscript, The Psychology of Soldiers, which was recommended by the Ministry of Defense to join the Seventh Military Sciences Golden Statue Award Contest in Taiwan. He published many articles on business and management in prominent magazines and journals in Taiwan. He was chosen as one of the keynote speakers to present his doctoral dissertation in the Seventh Conference of Distance Education Association held at the University of Wisconsin-Madison in 1991. After serving tens of thousands of customers in a national department chain store for more than a decade, Mr. Chen has gained valuable expertise in menswear. Mr. Chen has been able to understand and explain many phenomena in men's clothing better than any fashion expert. Mr. Chen often provides surprising, yet convincing explanations. Many of his answers are thought provoking and are contrary to common beliefs.