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Lean Startup d'Eric Ries (Book Review): Résumé et analyse du livre d'Eric Ries

Lean Startup d'Eric Ries (Book Review): Résumé et analyse du livre d'Eric Ries

          
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About the Book

Une analyse concise pour comprendre rapidement tout l'intérêt du livre Lean Startup d'Eric Ries ! Que faut-il retenir de Lean Startup, ce best-seller portant sur la réussite entrepreneuriale ? Retrouvez tout ce que vous devez savoir sur la méthode d'Eric Ries dans une synthèse complète et détaillée. Vous trouverez notamment dans ce livret: - Une mise en contexte - Un résumé du livre mettant l'accent sur les notions clés développées par l'auteur, telles que le moteur de croissance, la boucle de feed-back, la technique des 5 pourquoi ou le pivotement - Les répercussions de l'ouvrage (critiques et approches similaires) - Et bien plus encore ! Le mot de l'éditeur: Avec l'auteur, Xavier Xhoffray, nous avons cherché à présenter de manière synthétique aux lecteurs cet outil de réussite entrepreneuriale à destination des entrepreneurs qu'est l'ouvrage Lean Startup. S'attachant à en décrire le contexte de rédaction et les principes-clés, nous avons voulu mettre en avant les spécificités de l'approche d'Eric Ries permettant d'appliquer ce modèle de réussite entrepreneuriale. Laure Delacroix À PROPOS DE LA SÉRIE 50MINUTES Book Review La série Book Review de la collection 50MINUTES propose des documents qui invitent tous les curieux à réfléchir sur les grands textes fondateurs de l'économie ainsi que sur les sommes récemment parues qui participent à la réflexion globale des réalités économiques actuelles. Nous avons conçu la collection Business & Economics en pensant aux nombreux professionnels obligés de se former en permanence en économie, en management, en stratégie ou en marketing. Nos auteurs combinent des éléments de théorie, des pistes de réflexion, et, pour certains sujets, des études de cas et de nombreux exemples pratiques pour permettre aux lecteurs de développer leurs compétences et leur expertise.


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Product Details
  • ISBN-13: 9782806282705
  • Publisher: 50minutes.Fr
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Sub Title: Résumé et analyse du livre d'Eric Ries
  • Width: 129 mm
  • ISBN-10: 2806282705
  • Publisher Date: 08 Feb 2017
  • Height: 198 mm
  • No of Pages: 40
  • Spine Width: 2 mm
  • Weight: 50 gr


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