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Leaders d'opinion: De nouvelles perspectives pour les professionnels de l'immobilier

Leaders d'opinion: De nouvelles perspectives pour les professionnels de l'immobilier

          
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About the Book

Sur le marché de l'immobilier, l'influence des leaders d'opinion dans le processus de décision d'achat est remarquable. Après une étude approfondie sur les leaders d'opinion et ses variables, le cadre théorique a été proposé. . La méthodologie de recherche a été structurée de manière formelle et menée dans le respect de considérations professionnelles et éthiques, les données démographiques des répondants étant conservées en toute sécurité. Ensuite, le test empirique utilisant la technique du chi-deux a été effectué pour trouver l'impact significatif des variables sur les leaders d'opinion. Enfin, en utilisant l'application AHP, nous avons fourni des priorités et un classement des variables, ce qui sera utile pour les stratèges en marketing et les sociétés immobilières axées sur les consommateurs. Ensuite, nous avons parlé de la conclusion par rapport à cette étude et, sur la base des résultats, nous avons formulé des suggestions; les limites sont soulignées avec quelques recommandations. D'après les résultats, le facteur socio-psychologique joue un rôle vital et le preneur de risques est une caractéristique inégalée chez les leaders d'opinion, ce qui n'a jamais été fait auparavant.


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Product Details
  • ISBN-13: 9786203598483
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Editions Notre Savoir
  • Height: 229 mm
  • No of Pages: 128
  • Spine Width: 8 mm
  • Weight: 200 gr
  • ISBN-10: 6203598488
  • Publisher Date: 05 Apr 2021
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Sub Title: De nouvelles perspectives pour les professionnels de l'immobilier
  • Width: 152 mm


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