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Le XXIe siècle, enfin !: Le monde de maintenant (et d'après...)

Le XXIe siècle, enfin !: Le monde de maintenant (et d'après...)

          
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About the Book

Notre monde est bouleversé par la crise sanitaire qui enchaîne avec une crise économique et au-delà sociétale. Depuis, chacun s'interroge sur le "monde d'après" et tente de percer de quoi sera fait notre avenir proche et lointain. Fort de ses compétences de captologue (capter l'air du temps, l'analyser et projeter le présent dans le futur), Dominique Cuvillier a rassemblé des tendances et des signaux faibles qui émergent et posent les bases des changements et des mutations qui vont s'imposer à nous demain et après-demain.Ce livre, à la fois lucide et récréatif, se veut constructif et optimiste, il est le fruit de réflexion et d'intuition sur la société, la consommation, le quotidien, la politique, l'économie... Il s'adresse à tous ceux et celles qui croient que l'avenir n'est pas une lubie de prospectiviste, mais une résistance au défaitisme ambiant.Dominique Cuvillier a commencé sa carrière comme journaliste avant de s'imposer comme spécialiste du décryptage des tendances de socio-consommation et d'analyse marketing. Il enseigne le marketing et la communication à l'ISLM-Sup de Luxe Paris et est l'auteur de nombreux ouvrages dont Capter les tendances, éditions Dunod 2012, Pour un autre marketing, éditions Maxima 2014, Le triomphe du luxe cool, éditions Maxima 2019.


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Product Details
  • ISBN-13: 9798655296008
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 229 mm
  • No of Pages: 184
  • Spine Width: 10 mm
  • Weight: 254 gr
  • ISBN-10: 8655296007
  • Publisher Date: 19 Jun 2020
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Sub Title: Le monde de maintenant (et d'après...)
  • Width: 152 mm


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