About the Book

Our new course space, LaunchPad, combines an interactive e-book with high-quality multimedia content and ready-made assessment options, including LearningCurve adaptive quizzing. Curated pre-built units are easy to assign or adapt with your own material, such as video, animations, simulations, readings, quizzes, discussion groups and more. LaunchPad also provides access to a gradebook that provide a clear window on performance for your whole class, for individual students, and for individual assignments. While a streamlined interface helps students focus on what's due next, social commenting tools let them engage, make connections, and learn from each other. Use LaunchPad on its own or integrate it with your school's learning management system so your class is always on the same page.

About the Author: Paul Krugman, recipient of the 2008 Nobel Memorial Prize in Economics, is Professor of Economics at Princeton University, where he regularly teaches the principles course. He received his BA from Yale and his PhD from MIT. Prior to his current position, he taught at Yale, Stanford, and MIT. He also spent a year on staff of the Council of Economics Advisors in 1982-1983. His research is mainly in the area of international trade, where he is one of the founders of the new trade theory, which focuses on increasing returns and imperfect competition. He also works in international finance, with a concentration in currency crises. In 1991, Krugman received the American Economic Association s John Bates Clark medal. In addition to his teaching and academic research, Krugman writes extensively for nontechnical audiences. Krugman is a regular op-ed columnist for the New York Times. His latest trade book, The Conscience of a Liberal, is a best-selling study of the political economy of economic inequality and its relationship with political polarization from the Gilded Age to the present. His earlier books, Peddling Prosperity and The Age of Diminished Expectations, have become modern classics. Robin Wells was a lecturer and researcher in Economics at Princeton University, where she has taught undergraduate courses. She received her BA from the University of Chicago and her PhD from the University of California, Berkeley; she then did her postdoctoral work at MIT. She has taught at the University of Michigan, the University of Southhampton (United Kingdom), Stanford, and MIT. Her teaching and research focus on the theory of organizations and incentives.Margaret Ray is Professor of Economics at the University of Mary Washington, where she specializes in teaching introductory economics. She received her BS in Economics from Oklahoma State University and her PhD in Economics from the University of Tennessee. Her research is primarily in the areas of economic education and equine industry economics. In 2003 she taught AP economics at Collegiate School in Virginia. Ray received the National Council on Economic Education s Excellence in Teaching Economics award in 1991. She has been involved in the AP Economics program since 1992, serving as a reader and question leader, writing test items, overseeing the AP course audit, writing College Board Special Focus articles, and contributing activities to the National Council on Economic Education s AP Economics resource. She has been a College Board Endorsed Consultant for economics since 2001 and she conducts several professional development workshops and institutes each year. She currently serves on the Steering Committee for the College Board s AP National Conference. David A. Anderson, Associate Professor of Economics at Centre College, and was named the Blazer Associate Professor of Economics in 2001. He holds a B.A. degree from the University of Michigan and M.A. and Ph.D. from Duke University. Dr. Anderson has expertise in the economics of law, crime, and the environment. He has also published scholarly articles on futures markets, ARCH models, marriage, social insurance, classroom technology, instructional evaluation, childbirth, and dispute resolution, among other topics. His books cover the topics of dispute resolution, environmental economics, active learning, and introductory economics. Dr. Anderson's consulting work includes economic impact studies and expert witness testimony on the value of life and lost earnings."