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"Last Mile Problem bei der Zustellung von online bestellten Lebensmitteln zum Letztverbraucher

"Last Mile Problem bei der Zustellung von online bestellten Lebensmitteln zum Letztverbraucher

          
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About the Book

Der Markt für Onlineportale, die Produkte für EndkonsumentInnen verkaufen, ist in den vergangenen Jahren mit unglaublicher Geschwindigkeit gewachsen. Dabei ist es äußerst interessant zu beobachten, dass Güter des nicht täglichen Gebrauches wie Bücher, Textilien, Musik und Elektronik wesentlich häufiger im Vergleich zu Lebensmitteln online bestellt werden. In dieser Studie sollen die Besonderheiten hinsichtlich der Zustellung von Lebensmittel zu den EndkonsumentInnen anhand mehrerer Gesichtspunkte eingehend analysiert werden. Sie versucht vor allem die Herausforderungen und die Potentiale der Zustellung von Lebensmittel zu untersuchen. Zentrale Forschungsfragen sind hierbei die Möglichkeiten der derzeit existierenden Zustellungsmöglichkeiten der Onlinelebensmittelhändler, der Einfluss der Ausgestaltung der Logistik, die Präferenzen der Konsumenten an die Zustellung und, in welchen Zustellmethoden ein zukünftiges Potential liegen mag.


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Product Details
  • ISBN-13: 9783954252886
  • Publisher: Disserta Verlag
  • Publisher Imprint: Disserta Verlag
  • Height: 210 mm
  • No of Pages: 136
  • Series Title: German
  • Weight: 172 gr
  • ISBN-10: 3954252880
  • Publisher Date: 09 Jan 2014
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Width: 148 mm


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