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Siete Reglas del Storytelling: Inspire a su equipo con liderazgo auténtico

Siete Reglas del Storytelling: Inspire a su equipo con liderazgo auténtico

          
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About the Book

Contar cuentos, relatar anécdotas, la historia oral es uno de los fundamentos de la sociedad humana. El storytelling acerca esa simple y esencial tradición, olvidada tanto por el liderazgo como por el marketing, para acceder a una comunicación directa y autentica en nuestra organización y acerca de nuestros productos. Las siete reglas del Storytelling muestra cómo acercarse al arte de atraer y reunir a las personas en torno a ideas, y por tanto inspirarlas e influir en ellas de forma duradera. Compartir emociones, descubrir su personalidad y conocer su pasado con el objetivo de crear y utilizar una forma de expresión sincera, brindar a todos la oportunidad de participar en lo que se convertirá en una aventura común, ese es el secreto del "storytelling". John Sadowsky y Loïck Roche demostrarán cómo hacerlo, respetando las siete reglas cuidando cada paso, usted podrá dominar esta técnica. Comprométase con un viaje interior; relate la historia que mejor lo represente; cree el compromiso con quienes trabajan; sea uno mismo; manifieste sus ideas; personalice sus historias y simplifique el relato. Con diferentes personalidades y experiencias, los grandes líderes han demostrado tener mucho éxito en el "storytelling", como Steve Jobs y Jack Welch, al igual que Gandhi, Anwar el Sadat, Martin Luther King o Barack Obama. El líder aprenderá, con la ayuda de Las siete reglas del Storytelling, a poner en escena su propia historia y transformarla en una poderosa herramienta al servicio de su liderazgo. John Sadowsky, graduado por Stanford (MBA), posee un doctorado en Administración de Empresas (DBA) de la Universidad de Newcastle. Fundador de varias empresas, entrenador de líderes, profesor, speeker y consultor en liderazgo. También es miembro del consejo de administración de varias empresas. www.johnsadowsky.com Loïck Roche, AMP (Harvard), graduado por el ESSEC, doctor en psicología y en filosofía, titular de una licencia para dirigir investigaciones en ciencias de gestión (HDR). Director adjunto del Grupo Grenoble École de Management (AACSB, EQUIS, AMBA), director del área pedagógica y de investigación, profesor y speeker, ha escrito numerosas obras con J. Sadowsky sobre entrenamiento de líderes y "Storytelling".


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Product Details
  • ISBN-13: 9789506417307
  • Publisher: Ediciones Granica, S.A.
  • Publisher Imprint: Ediciones Granica, S.A.
  • Height: 229 mm
  • No of Pages: 168
  • Series Title: Spanish
  • Sub Title: Inspire a su equipo con liderazgo auténtico
  • Width: 152 mm
  • ISBN-10: 950641730X
  • Publisher Date: 01 Mar 2013
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Spine Width: 9 mm
  • Weight: 231 gr


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