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lógicas de producción hipermedia y la web 2.0

lógicas de producción hipermedia y la web 2.0

          
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About the Book

La presente investigación indaga en el modo en que las lógicas de producción hipermediales median el uso de la web 2.0, un terreno que adquiere mayor relevancia por tratarse de un estudio de caso de una emisora provincial cubana. Se inserta dentro de las líneas de investigación del área de las Nuevas Tecnologías y el Periodismo Digital desde una perspectiva cualitativa. Concluye que tanto las mediaciones internas como las externas han estado articulando de manera dialéctica la evolución de las web tradicionales hacia nuevas concepciones centradas en el usuario como eje del proceso comunicativo. Sus resultados significan una importante aproximación empírica que puede resultar valiosa para la toma decisiones, un acercamiento metodológico desde la teoría de las mediaciones a la relación entre las lógicas de producción y la web 2.0 en el medio radial, y un aporte de resultados que contribuyan a la adopción de medidas necesarias para el ajuste y la solución de problemas aún presentes en este ámbito de la comunicación.


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Product Details
  • ISBN-13: 9783659098000
  • Publisher: Editorial Academica Espanola
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Spine Width: 9 mm
  • Width: 152 mm
  • ISBN-10: 3659098000
  • Publisher Date: 18 Sep 2015
  • Height: 229 mm
  • No of Pages: 148
  • Series Title: Spanish
  • Weight: 227 gr


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