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Las claves para dominar el SEO

Las claves para dominar el SEO

          
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About the Book

La guía de SEO más completa en español Actualizada a los últimos cambios de algoritmo en el 2016 Es un inmenso orgullo para mi el poder presentarte esta guía de SEO, la cual constituye un intenso trabajo de investigación y experimentación, realizado durante más de un año. Me pasé diez años de mi vida montando blogs en internet, pero no fue hasta que descubrí el significado del término "SEO" cuando me di cuenta de la importancia que ejerce un buen posicionamiento en buscadores. Has de tener muy claro que hoy en día no existes en internet a no ser que estés bien posicionado en Google. Es tanta y tan fuerte la competencia que difícilmente vas a poder llegar a tu audiencia sin un poco de trabajo de SEO. Cuando empecé a estudiar de manera autodidacta el SEO y SEM, me di cuenta de dos hechos que desconocía:

  • No es necesario saber programar ni ser informático para trabajar el SEO
  • El SEO es un ámbito accesible para cualquiera
El único requisito para ser un buen SEO radica en un constante reciclaje. Los algoritmos de Google se actualizan constantemente, lo que obliga a los webmasters a seguir investigando, seguir formándose y experimentar mucho. Actualizado a 2016 con los últimos cambios de algoritmo de Google Tras realizar diversos encargos para algunos clientes, me di cuenta del tremendo desconocimiento que existe entre la gente a la hora de afrontar el SEO. El problema, muchas veces, viene dado porque la información existente en internet acerca del SEO está desactualizada. Así pues, es posible encontrarse con numerosos artículos hablando de la eficacia de los esquemas de enlaces, cuando estos dejaron de ser eficaces hace tiempo. Es de esta manera como algunos "expertos" siguen hablando de conceptos como keyword density, cuando es el propio Matt Cuts, jefe del departamento anti-spam de Google, quien afirma que la densidad de palabras clave no influye en el posicionamiento. Teniendo todo esto en mente, me propuse escribir una guía de SEO que afrontara todas estas preguntas de la manera más directa y sencilla posible. Con esta guía, pretendo enseñar cómo posicionar una web desde cero para aquellos que no tengan ni idea de por donde empezar, así como también es mi intención servir de referencia para todos aquellos webmasters con nociones avanzadas de posicionamiento, pero a los que les gustaría tener una guía de referencia para repasar conceptos. En la guía cubro todos los aspectos que debes conocer para crear tus propias campañas de posicionamiento: desde el conocimiento del funcionamiento de los algoritmos de Google hasta la analítica web más elemental, pasando por la optimización del SEO on page y la búsqueda de enlaces de calidad. Estos son los capítulos del libro:
  • ¿Cómo funciona Google?
  • Estudio de palabras clave
  • El SEO on page
  • El link building
  • Los servicios de Google
  • Penalizaciones de Google
  • Analítica web

About the Author: Jose Noguera es emprendedor y blogger. Actualmente escribe libros sobre marketing online y publica en varios blogs de temáticas diversas.


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Product Details
  • ISBN-13: 9781496193674
  • Publisher: Createspace Independent Publishing Platform
  • Binding: Paperback
  • Height: 229 mm
  • No of Pages: 128
  • Series Title: Spanish
  • Weight: 181 gr
  • ISBN-10: 1496193679
  • Publisher Date: 10 Mar 2014
  • Depth: 13
  • Language: Spanish
  • Returnable: N
  • Spine Width: 7 mm
  • Width: 152 mm


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