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L'anatomie d'un entonnoir de ventes (Sales Funnel Automation): Comment convertir des prospects inconnus en clients fidèles

L'anatomie d'un entonnoir de ventes (Sales Funnel Automation): Comment convertir des prospects inconnus en clients fidèles

          
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About the Book

Ce livre va vous montrer comment créer votre propre entonnoir de ventes (Sales Funnel) pour votre entreprise. Vous pourrez le développer grâce aux explications détaillés, étape par étape pour une acquisition de nouveaux prospects. Un entonnoir de vente, entonnoir de conversion ou encore tunnel de vente, aussi connu sous (Sales Funnel) est tout simplement un système stratégique développé sur une plateforme web CRM (customer relationship management) avec capacité d'acquisition de nouveaux prospects (leads) avec automatisation. Votre entonnoir de ventes comprend des pages de capture de prospects (landing pages) avec programmation automatisé de campagnes de courriels et messagerie texte (SMS) qui facilite le processus de ventes d'un nouveau prospect inconnu et sa durée de vie dans votre entonnoir de ventes jusqu'à ce qui/qu'elle devienne client ou qu'il/elle se désabonne et quitte l'entonnoir de vente. Autrement dit, l'entonnoir de ventes vous permet de décomposer le parcours client, du premier contact avec vos campagnes publicitaires en ligne à sa fidélisation pour qu'il/elle devienne client. Les internautes sont constamment à la recherche de solutions à des problèmes qu'ils tentent de résoudre par besoin et désir. Votre rôle est de vous positionner devant eux, de les capturer dans votre entonnoir de ventes pour qu'ils apprennent à vous connaitre. Le but de l'entonnoir de ventes (sales funnel) est de capturer au minimum l'adresse courriel des visiteurs en échange d'un morceau d'information de qualité, un guide intéressant, une vidéo, un webinaire, un mini-cours gratuit aussi appelé (lead magnet). Une fois leurs courriels capturés, ils sont maintenant automatiquement abonnés à votre entonnoir de ventes et recevrons plus d'informations sur vos produits et services. Ils seront éduqués, informés, fidélisés grâce à votre entonnoir de ventes avec séquences de courriels et SMS automatisés qui les aiderons à prendre une décision éclairée et les faciliterons à prendre un engagement, c'est-à-dire, devenir un nouveau client pour votre entreprise. John vous invite à visiter l'Académie de Formation Web Marketing au: https: //FormationWebMarketing.ca pour suivre des cours par vidéos-sur-demande (VSD)(VOD). Je partage mes 20 ans d'expérience sur le Web. Je vous invite également à une présentation gratuite au tableau sur: L'entonnoir de ventes au: https: //entonnoirdeventes.com/optinforpresentation/ .


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Product Details
  • ISBN-13: 9798719467146
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 229 mm
  • No of Pages: 176
  • Spine Width: 12 mm
  • Weight: 335 gr
  • ISBN-10: 8719467141
  • Publisher Date: 11 Mar 2021
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Sub Title: Comment convertir des prospects inconnus en clients fidèles
  • Width: 152 mm


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