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La Industria del futbol

La Industria del futbol

          
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About the Book

Este libro ha sido compilado y adaptado a la realidad de las Empresas de Fútbol y tiene como finalidad proporcionar a todos los actores del fútbol tales como prensa, aficionados, futbolistas, organismos rectores en el fútbol, los directivos, ejecutivos y dueños de negocios una cierta cantidad de métodos, técnicas y procedimientos administrativos útiles en esta industria del fútbol. La ventaja de este libro es la presentación de las Funciones de la Administración de Recursos en forma de un marco de referencia conceptual y una profunda conceptualización científica para entender su funcionamiento. Es una obra de consulta muy recomendable para todos los actores del fútbol en especial para los ejecutivos y empresarios porque tiene el mérito de enfocar una temática puntual, con la intención de darle a la obra un criterio de aplicación y practica necesaria en esta industria. Es aquí en donde se saca a relucir nuestros conocimientos bajo una investigación estricta de organizaciones, futbolistas, canales de noticias y prensa, hinchadas y aficionados, clubes deportivos o equipos de fútbol, que sin lugar a dudas son entidades de negocio, y que en muchos de ellos se aplican la administración empírica; esto hace que estos actores del fútbol no tengan un soporte claro y preciso acerca de su gestión. En esta época del tiempo, según nuestra investigación hemos visto la necesidad que tienen los futbolistas para tener éxito, los aficionados por tener un mejor espectáculo, los organismos rectore del fútbol por lograr el desarrollo del ser humano, la prensa por generar noticias que generar espectáculo, los clubes o equipos de fútbol de mejorar sus capacidad administrativa, y para ello ponemos a disposición una serie de principios, métodos y procedimientos administrativos que le permita diagnosticar, operar y dirigirse en esta industria. Con el propósito de brindar un mayor conocimiento sobre estrategias esta un sistema de desarrollo individualizado para cada actor del fútbol. Aquí tratamos también cuestiones sobre objetivos, recursos humanos y administración, no está ajenos además los fracasos y cómo evitarlos, clasificación y fases de desarrollo de las mismas de forma que entendamos a la industria del fútbol como una serie de consecuencias de procesos primarios. Enfocamos también en forma específica sobre la importancia de los elementos del Proceso Administrativo (previsión - planificación - organización - integración - dirección - control y coordinación), cada elemento se desglosa técnicamente a fin de que el lector tenga en sus manos la herramienta clave para la aplicación práctica en su empresa y conseguir el éxito de las mismas. Señalamos también que es de vital importancia la capacitación y adiestramiento de los actores del fútbol, de forma que en cada uno de ellos es necesario crear un espíritu de investigación, de información, de dialogo y de eficiencia. Esta es nuestra filosofía: "Mi corazón es el balón, mi cerebro es el futbolista, mi cuerpo está en la cancha, los organismos rectores como mi director, con mi voz puesta en la prensa y mi motivación en los accionistas, nos conformamos como un equipo, un equipo en donde mi protector es mi público querido"
About the Author: Dr. Paulo Morocho y el Ing Manuel Hidalgo Morocho son fundadores de la empresa Consultora de Fútbol Internacional L&M que tiene presencia en todo el mundo y que realiza consultoria en la industria del fútbol a todos los actores del fútbol.


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Product Details
  • ISBN-13: 9789942200877
  • Publisher: ISBN
  • Publisher Imprint: ISBN
  • Height: 229 mm
  • No of Pages: 460
  • Series Title: Spanish
  • Weight: 607 gr
  • ISBN-10: 9942200878
  • Publisher Date: 07 Jul 2014
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Spine Width: 24 mm
  • Width: 152 mm


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