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La forma de las ideas: Como piensa la mente. Estrategias de la imaginacion creativa.

La forma de las ideas: Como piensa la mente. Estrategias de la imaginacion creativa.

          
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About the Book

La Forma de las Ideas - Como piensa la mente - Estrategias de la imaginacion creativa Es un ensayo sobre la forma de las ideas. (¿Las ideas tienen forma?). Y sobre las formas de los procesos mentales que las producen. (¿El pensamiento tiene formas?). “No hay un que sin un como”, afirma Joan Costa. Una cosa es que una estrategia para tal objetivo, una solucion a tal problema. Y otra cosa diferente es como mediante un conjunto de tecnicas mentales de las que no tenemos ni idea. Es el pensamiento en red. Navegamos por la red de nuestras neuronas. El cerebro es el ciberespacio biologico. ¿Como comunicar las ideas? La mente humana posee una capacidad limitada para tratar la informacion que recibe (16 bits/seg.). Por eso se debe convertir las ideas complejas en sencillas, y las formas mentales en formas visuales, imagenes y esquemas. Este libro es indispensable para aprender a pensar. O por lo menos, a conocer como piensa la mente. Para ello ha reunido una variedad de temas, argumentos y ejemplos que provienen del arte, la ciencia, la experimentacion, la comunicacion, el diseno, las tecnologias. Y lo hace combinando el rigor, la imaginacion y -por que no- la ironia y la provocacion. Joan Costa es comunicologo, sociologo, disenador, investigador y metodologo. Codirector del Master de Psicocreatividad, Universidad Autonoma de Barcelona. Cofundador y profesor de ICOMI, Escuela de Creativos. Profesor de la European Communication School, de Bruselas y del Istituto Europeo di Design de Barcelona. Doctor honoris causa por la Universidad Jaume I, de Castellon, Espana, y por la Universidad Siglo 21, de Cordoba, Argentina.


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Product Details
  • ISBN-13: 9788418049026
  • Publisher: Experimenta
  • Binding: Paperback
  • Height: 230 mm
  • Weight: 8 gr
  • ISBN-10: 8418049022
  • Publisher Date: 9/16/2019
  • Edition: 1
  • Language: Spanish
  • Width: 398 mm

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